Directive’s Complete Guide to B2B Demand Generation Strategy
Demand generation is about more than just being a form-fill machine. It’s about constructing a system that converts interested customers
Andrew Wan is a finance writer with more than a decade of experience in lending and 8 years of professional writing expertise. He has a Master of Studies in Law from the University of Southern California and an MBA from the University of California, Irvine, utilizing that combination to bring a unique blend of legal, financial, and business acumen to his articles. He's also a licensed real estate broker in California, knowledgeable about housing markets and investment strategies. Andrew's experiences in these various topic areas allow him to translate complex financial topics into authoritative and accessible content for a wide range of audiences.
Demand generation is about more than just being a form-fill machine. It’s about constructing a system that converts interested customers
Creating a B2B demand generation funnel is all about building a revenue system that converts buyers from product awareness to
B2B Demand Generation Best Practices: A Playbook for Modern Marketers B2B demand generation best practices are all about creating revenue.


