Kylie Ora Lobell

8 Ways B2B Companies Can Use Influencer Marketing

There is never-ending competition in the B2B industry. You’re probably up against dozens of companies that provide the same product...

Kylie Ora Lobell In Content

Understanding Content’s Role in the B2B Sales Process

These days, content is a huge part of the B2B sales process. Companies used to only utilize outbound marketing and...

Kylie Ora Lobell In Content

25 Ways Data Science is Changing B2B Marketing

Data science is on every B2B marketer’s radar these days. It has enabled marketers to determine exactly whom their audiences...

Kylie Ora Lobell In Perspectives

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