LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy
LTV:CAC is the only lens sharp enough to show whether your marketing is driving value or just creating expensive noise.
Mehrnisa Khan is an SEO Account Strategist at Directive, where she partners with B2B brands to develop and implement organic strategies that drive visibility, engagement, and revenue growth. With a strong background in technical SEO, content optimization, and performance analysis, Mehrnisa combines data-driven insights with strategic execution to solve complex search challenges. She’s passionate about helping clients grow through smarter search strategies and aligning SEO initiatives with broader business goals.
LTV:CAC is the only lens sharp enough to show whether your marketing is driving value or just creating expensive noise.
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