Archive
Author: Tim Davidson
4 Common B2B Google Ads Mistakes and How to Fix Them
As a marketer at a B2B company, you’re always on the lookout for ways to drive more revenue and build a healthier lead generation pipeline. Depending on the demand for your product, Google ads are an excellent option. Its ability to connect you directly with potential customers who are actively searching for your products or […]
How to Find the Best PPC Consultant Services
PPC consultants enjoy a career that is both fulfilling and rewarding, with great financial compensation and the opportunity to make an impact every day using your marketing knowledge and skills. Find out what PPC consultants do every day, what skills they need to get started, and how to kickstart your PPC consulting career.
9 Best B2B Marketing Campaigns – With Actionable Examples
What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low, so when you see a B2B marketing campaign that really sticks out, it sticks out. Nowadays, this is usually a well-executed digital campaign, but as you’ll see from the examples below, not all great campaigns are digital. A […]
Product Marketing Strategy vs. Customer-Led Marketing Strategy
A product marketing strategy for SaaS is crucial for any product launch. Without a proper product marketing strategy, your product won’t reach its full potential and use by your prospective audience. Most product marketing strategies start with the what (the product) in mind and build the strategy around it. This is an okay approach because […]
Directive Announces International Expansion
California-based customer generation agency, Directive, will be expanding their services into Canada, the UK, and Australia. Directive, the customer generation agency for software companies, today announced it plans to expand its global footprint to include Toronto, London, and Australia, with recruitment beginning immediately for positions in the greater Toronto area as well as across Canada. […]
