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Calculating Lifetime Value – Why It’s Important and how To Do It

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Calculating Lifetime Value – Why It’s Important and how To Do It

Calculating Lifetime Value – Why It’s Important and how To Do It

You’ve probably heard of Lifetime Value (LTV) before. A lot of organizations talk about LTV and it’s coming up a lot more often in discussions about marketing performance. So, what is it? And why is it so important these days? LTV is a measure of the amount of money an organization has spent with you […]

Drew Smithin LTVSaaSSaaS marketing operations

March 16, 2022

Marketing Operations Roles for SaaS Companies

Marketing Operations Roles for SaaS Companies

The introduction of powerful technologies and automation has created a split in marketing teams. You’re probably most familiar with marketing roles that are concerned with social media, content, ads, and promoting your brand, but there’s a relatively new kid in town that deals with the logical and analytical side of things: marketing operations. With large […]

Sean Thomas Martinin marketing operationsmarketing operations rolesmarketing rolesrevenue operationsSaaS MarketingSaaS marketing operations

February 27, 2022

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