Archive
Tag: SaaS PPC
How to Setup Google Ads Enhanced Conversions
The importance of Accurate Tracking in Digital Advertising AKA Good-Bye Cookies 👋😭 Privacy changes from more and more restrictions on user data collection and the use of personal data means the quality of your first-party customer data is going to be key to your tech company’s future marketing success. Tracking identifiers like third-party cookies, device […]
How to Optimize Convo Ads
Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target persona’s inbox, at an extremely low cost; they are a great way to get your foot in the door and deliver a quick elevator pitch with a bit more context than the standard image ads […]
4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing
The concept of machine learning has mixed connotations, though it has come a long way since the days of The Terminator. The use of machine learning through Google Smart Bidding promises easy and effective bidding, and it isn’t just for retail businesses. Google’s Smart Bidding is able to be used incredibly effectively by B2B/SaaS clients […]
The Ultimate Targeting Guide for LinkedIn Advertising
Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel overwhelming for you and your marketing team. Additionally, Google often makes assumptions about which audiences fit into each bucket; granted, it is based on online behavior. Facebook also has a variety of options, but often […]
