Archive
Author: Max Serrato
How to Optimize Convo Ads
Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target persona’s inbox, at an extremely low cost; they are a great way to get your foot in the door and deliver a quick elevator pitch with a bit more context than the standard image ads […]
The Ultimate Targeting Guide for LinkedIn Advertising
Advertising to your ideal customer can be complicated. With Google, you have numerous audience targeting options available, which can feel overwhelming for you and your marketing team. Additionally, Google often makes assumptions about which audiences fit into each bucket; granted, it is based on online behavior. Facebook also has a variety of options, but often […]
Audiences that SaaS Companies Need to Build Now
When you create a SaaS product, you create a solution that solves a problem that people and brands battle. Most of the time, it is challenging to group these people into one pool and call them an “audience”. Audiences vary for numerous reasons, including: Intent Brands face different obstacles and have various sizes of teams […]
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads
One of the significant challenges within paid advertising is prospecting while staying within your cost-per-lead (CPL) or cost-per-action(CPA) target. Your total addressable market is not always searching for what you offer through search engines, and they may have never visited your site, leaving remarketing out of the question. Waiting for your ideal customer to discover you is […]
Make High Impact PPC Optimizations in a Short Amount of Time
During my time at Directive, I’ve come across vastly different Google Ad accounts from the way they’re set up, to size, to budget and more. I’ve seen the good, bad and the ugly to say the least! With so many metrics to consider, it can get overwhelming, and you may ask yourself “Where do I […]
