Manufacturing and Industrial

Mackenzie Griffin

Mackenzie Griffin joins the Directive team as Senior Paid Media Strategist. A Texas-based Growth Marketing professional, she thrives on building

Usman Shabbar

Usman Shabbar is the Associate Director of Demand Generation at Directive, where he leads strategy and execution for performance-focused marketing

Barnabás Kállai

Barnabás Kállai is the Associate Director of Demand Generation at Directive, where he leads strategic growth initiatives that drive qualified

Maranda Grant

Maranda Grant is a Demand Generation Manager at Directive, where she builds and executes strategic marketing programs that drive qualified

Caroline Espinoza

Caroline Eloisa is a Copywriter & Editor at Directive, where she crafts compelling, conversion-focused content tailored to the B2B buyer

Alyssa Crabbe

Alyssa Crabbe is the Associate Director of Content Marketing at Directive, where she leads content strategy and execution to drive

Jon Taylor

Jon is a Senior Account Strategist, Paid Media at Directive and comes with more than 13 years in the digital

Kyle Brink

As a “Swiss-army-knife” digital marketer, Kyle brings over 7 years of marketing experience, including 4 years specializing in paid media

Mike Duquet

Mike has over 13 years in Conversion Rate Optimization, beginning with Widerfunnel, where he learned from several of the original