Irina Miroslava Gutierrez

Irina Miroslava is a Senior Designer at Directive, where she transforms strategic insights into compelling visual experiences that elevate B2B brands. With a background in branding, web, and performance design, Irina combines creative vision with a deep understanding of user behavior to deliver assets that are not only beautiful—but built to convert. She’s passionate about design that serves a purpose, collaborates closely with cross-functional teams, and ensures every visual touchpoint aligns with brand and business goals. At Directive, Irina plays a key role in shaping the visual identity and creative impact of client campaigns.