WEBINAR

Q4 is when ecommerce marketing teams feel the pressure. Budgets face more scrutiny, timelines shrink, and the instinct is to protect what is already working rather than take a chance on something new.

The problem? Buyers are already in a shopping mindset. They are actively comparing options, responding to timely offers, and expecting brands to bring more energy to the experience. Yet many B2B and hybrid commerce teams leave that opportunity on the table by extending the same static campaigns and waiting until January to experiment.

In this webinar, Lauren Marks, Managing Director of Commerce at Directive, and Charlie Gurewitz, Associate Director of Commerce at Directive, break down the five tactics B2B, B2C, and hybrid ecommerce brands need to bet on before the year ends. You’ll learn how to apply seasonal buying psychology, introduce more creativity into your campaigns, prioritize opportunities when budgets are tight, and evaluate whether your Q4 calendar is built for growth or simply designed to close out the year.

Whether you’re trying to capture more demand, strengthen pipeline, or create momentum heading into the new year, this session will give you a practical framework for making Q4 a growth quarter on its own terms.