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What good is a Marketing Automation Platform with a shiny UI and...

B2B marketing automation platforms (MAPs) are no longer just about flashy features...

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The (Proper) Google Tag Manager

Using third-party advertising services and web analytics systems means getting technical and...

Graphic of new database platform, Pulse.
Directive Launches First Comprehensive Database for Search Marketing

AUSTIN, TEXAS (November 18, 2019) – Directive, a leading enterprise search marketing...

Solving tough challenges for ambitious tech businesses since 2013.