Directive logo
See Our Work
Explore Partnership
Unlock My Audit
Join our next webinar The Attribution Trap: The Cost of Perfect Attribution
Register
Register

Explore our Guides

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO

Filters

  • Guides, Reddit Ads
Reddit Ads Targeting for B2B: How to Reach the Right Buyers
Community targeting is strongest when audience selection reflects real buying problems instead of simply choosing the largest relevant subreddits.
  • Guides, TikTok Ads
B2B TikTok Targeting Guide: Audiences, Interests, and Lookalikes
The strength of TikTok is combining audience signals, first-party data, and machine learning to find people likely to engage and
  • Guides, LinkedIn Influencer
The Ultimate LinkedIn Influencer Marketing Guide for B2B
B2B influencer marketing fails the moment you apply B2C playbooks to an enterprise buying committee.
  • Guides, YouTube Ads
YouTube For B2B Marketing: The Ultimate Guide To Building A Pipeline Channel

Key Takeaways YouTube is an underused B2B pipeline channel because too many teams still treat it as awareness media. Organic
  • Guides, Meta Ads
A Strategic Guide to Instagram Retargeting Ads for B2B
Instagram retargeting earns a place in a revenue-first B2B paid social strategy when it does more than recover abandoned traffic.
  • Guides, Thought Leadership Agency
An Executive Guide to B2B Thought Leadership Agencies
B2B thought leadership agencies identify where market perception needs to move, build the expert portfolio, manage the partnership program, protect
  • Guides, Paid Social
B2B Paid Social: The Strategic Guide to Building Pipeline Across LinkedIn, Meta, and More
Paid social is one of the few channels where B2B marketing leaders can choose the market they want to influence
  • Guides, YouTube Ads
YouTube Targeting Guide for B2B: Audiences, Topics, Keywords, and AI
Buyers use YouTube to understand categories, compare approaches, evaluate vendors, watch product walkthroughs, follow subject-matter experts, and validate assumptions before
  • Guides, Sales Operations
SaaS Sales: A Strategic Playbook for More Efficient Revenue Growth
The conversation around SaaS sales has become too focused on pipeline creation and not focused enough on pipeline efficiency.
  • Guides, Reddit Ads
The B2B Guide to Reddit Ads Revenue Attribution
Strong Reddit attribution combines first-party data, standardized UTMs, Reddit Pixel or Conversions API, and CRM reporting into one measurement system.

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership