Online Course for In-House Marketers

Take Your Digital Marketing Skills To The Next Level

Learn the same processes we follow here at Directive to help our clients increase their website traffic by an average of 135% in only 6 months.

Our Proven Process

Our course is based on the same systems we use to grow companies such as Allstate, Cisco, and Betterment:

  • Gain access to the same training as our in-house team
  • Taught by industry-leading, trusted experts
  • Get actionable step-by-step guidance
I have taken a number of PPC courses over the years and this is by far the most comprehensive, tactical course I have taken. The course not only lays the foundation for how to do PPC research, what works and what doesn't but shows you exactly how to document your findings and turn them into actionable PPC ads.
Michelle Brammer

What's Included

40+ Actionable Lessons

Our course consists of 4 main modules that cover pay-per-click advertising (PPC), search engine optimization (SEO), conversion rate optimization (CRO), and Analysis & Optimization. There are over 40 lessons, each containing step-by-step videos & written tutorials that make it easy to take action.

Templates and Tools

You’ll get unlimited access to dozens of downloadable tools, templates, and examples used to build your strategy & campaigns. By the end of the course, you’ll be able to launch strategic campaigns that are set up for success.

Fully-Built Campaign Assets

By the end of the course, you’ll learn how to create all the necessary components of a winning campaign. This includes keyword & competitor research, SEO audits, search & display ads, landing pages (sales pages), and more!

Earn Your Certification

At the end of the course, there is a final assessment that grants you the opportunity to earn an Official Certificate of Completion. You’ll have access to this certification assessment if you enroll in the full course.

Are you a good fit for Institute?

Who Should Enroll
  • You want step-by-step guidance from proven search marketing experts.
  • You want an affordable & comprehensive course that is only $99.
  • You want to learn how to use SEM tools like Google Ads, SEMrush, Unbounce, Spyfu, and more!
  • You want to level-up your SEO, PPC, & CRO skill set & knowledge.
Try 4 Free Lessons
Who Should Not Enroll
  • You only want to learn the basics and can teach yourself through trial and error.
  • You don't believe you need digital marketing to grow sales for your business.
  • You feel like you know everything there is to know about SEO, PPC, CRO, and analytics & optimization.
  • You would rather hire an agency or other marketers to manage digital marketing for you.
Get a Free Assessment

Commonly asked questions.

How long is the course?

Plan to take about one month to complete the course. There are 42 video lessons with approximately 13 hours of video content, plus written out step-by-step guides.

What tools will I need to complete the course?

If you have a website or business to apply the lessons to, great! If not, you can use any example website to go through the lesson material as we provide access to free tools, templates, and examples.

What is your refund policy?

We offer a 7-day money back guarantee.
This course is exactly what I needed as it helps me tackle all these aspects of SEO, PPC and CRO that I've been overlooking. I believe this is the way to go from 5 to 6 figures in revenue and grow your online presence and website authority. I highly recommend it to other bloggers and website owners.
Lidiya K

Start Leveling-Up Your Digital Marketing Skills Today