Directive Consulting
See Our Work
Book Intro Call
Are you ready for ChatGPT Ads?    Join our next webinar on Tuesday, March 31.
Connect. Share. Grow.
Are you ready for ChatGPT Ads? Join our next webinar on Tuesday, March 31.
Register
Register

Resources

GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • Marketing Automation
The Definitive Guide to Building a Winning Marketing Automation Strategy
  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
  • GEO
Generative Engine Optimization Explained: A Complete Guide
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
See more episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
Sour & SaaS Episode 6: The CMO Exit Playbook with Nick Tippmann, GP and Founder TipTip VC
The pivotal decision that impacted the exit outcome (selling a vision, not features)
Sour & Saas Episode 4: Annual Planning That Doesn’t Suck with Sam Kuehnle, VP of Marketing at Loxo
One way a marketer can address being asked to commit to a growth number they do not feel confident in is to present
Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive
But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would have recommended 5

Top Blog Articles

  • Content Marketing
B2B Content Marketing Statistics: 6 Signals to Guide 2026 Decisions
That gap between when buyers begin forming preferences and when marketing systems...
See more blogs
  • Data Analytics
Complex B2B Marketing Attribution Made Simple: 10 Models That Don’t Lie (Much)
There are multiple reasons why a multi-touch lens for attribution matters now...
  • Paid Media
Google Ads Optimization Guide: Expert Workflows for B2B

Most Google Ads accounts don’t fail loudly. They fail politely. Clicks come...

  • SEO
B2B SEO Content Strategy: Combine SEO + Content for Growth

B2B buyers no longer discover vendors through a single channel. They research...

  • B2B Lead Generation
8 B2B Lead Generation Benchmarks To Watch in 2026
Before a prospective buyer lands on a landing page, fills out a...
See more blogs

Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • Content Marketing
B2B Content Marketing Statistics: 6 Signals to Guide 2026 Decisions
That gap between when buyers begin forming preferences and when marketing systems...
  • Data Analytics
Complex B2B Marketing Attribution Made Simple: 10 Models That Don’t Lie (Much)
There are multiple reasons why a multi-touch lens for attribution matters now...
  • Paid Media
Google Ads Optimization Guide: Expert Workflows for B2B

Most Google Ads accounts don’t fail loudly. They fail politely. Clicks come...

  • SEO
B2B SEO Content Strategy: Combine SEO + Content for Growth

B2B buyers no longer discover vendors through a single channel. They research...

  • B2B Lead Generation
8 B2B Lead Generation Benchmarks To Watch in 2026
Before a prospective buyer lands on a landing page, fills out a...
  • Buyer's Guides, SaaS
18 Top Internet Marketing Agencies Driving Modern Digital Growth
Internet marketing has become one of the most overused phrases in business....
  • SEO
8 Common SaaS SEO Mistakes: Are You Making Any?
Spot the SaaS SEO mistakes that quietly drain demos and pipeline. Eight...
Explore our Library
Our Latest Articles
  • Content Marketing
B2B Content Marketing Statistics: 6 Signals to Guide 2026 Decisions
That gap between when buyers begin forming preferences and when marketing systems...
B2B Content Marketing Statistics: 6 Signals to Guide 2026 Decisions
Complex B2B Marketing Attribution Made Simple: 10 Models That Don’t Lie (Much)
Google Ads Optimization Guide: Expert Workflows for B2B
B2B SEO Content Strategy: Combine SEO + Content for Growth
8 B2B Lead Generation Benchmarks To Watch in 2026
18 Top Internet Marketing Agencies Driving Modern Digital Growth
8 Common SaaS SEO Mistakes: Are You Making Any?

Solving tough challenges for ambitious tech businesses since 2013.

Book Intro Call
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.