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Resources

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VIDEO
  • Marketing Automation
The Definitive Guide to Building a Winning Marketing Automation Strategy
  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
  • GEO
Generative Engine Optimization Explained: A Complete Guide
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
See more episodes
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
See more episodes
Sour & Saas Episode 3: GEO vs. SEO vs. AEO with Ben Glass-Liu, Senior Account Strategist at Directive
But SEO fundamentals is still very, very important. And doing a lot of the same SEO fundamentals that we would have recommended 5
The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces risk when in actuality it adds to it. Research shows that
Sour & SaaS: Measuring Channel Efficiency Beyond CPL Ft. Angie Glass-Liu, Paid Media Manager at Directive
Is LinkedIn more expensive than Meta Ads? On paper, yes. You got to take it a little step further. So, what you should

Top Blog Articles

  • B2B Lead Generation
7 Signs It’s Time to Outsource Your B2B Lead Generation

Outsourcing lead generation isn’t a strategy teams fantasize about. It’s the moment...

See more blogs
  • SaaS
The 2026 Blueprint for Scalable B2B SaaS Marketing

Most B2B SaaS marketers are optimizing for the wrong outcomes. They chase...

  • GEO
The Ultimate Guide to AI Overviews

Google AI Overviews are changing what B2B buyers see before they ever...

  • Paid Media
How to Win C-Suite Buy-In for a Scalable Paid Media Program

B2B leaders aren’t turning away from digital advertising. They’re simply demanding more...

  • Programmatic
The B2B Playbook for Smarter Audience Targeting with Programmatic Ads

If you can’t tie your programmatic spend to pipeline, you’re not doing...

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Our Guides

See more guides
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
How To Concoct a [Effective] SaaS Demand Generation Strategy📈
SaaS Demo Best Practices
11 Proven SaaS Marketing Strategies And How To Create Your Own
What Is SQL Marketing? [The Differences Between MQL vs. SQL]
See more guides

Continue exploring our library

  • B2B Lead Generation
7 Signs It’s Time to Outsource Your B2B Lead Generation

Outsourcing lead generation isn’t a strategy teams fantasize about. It’s the moment...

  • SaaS
The 2026 Blueprint for Scalable B2B SaaS Marketing

Most B2B SaaS marketers are optimizing for the wrong outcomes. They chase...

  • GEO
The Ultimate Guide to AI Overviews

Google AI Overviews are changing what B2B buyers see before they ever...

  • Paid Media
How to Win C-Suite Buy-In for a Scalable Paid Media Program

B2B leaders aren’t turning away from digital advertising. They’re simply demanding more...

  • Programmatic
The B2B Playbook for Smarter Audience Targeting with Programmatic Ads

If you can’t tie your programmatic spend to pipeline, you’re not doing...

  • HubSpot
The Full Handbook for Account-Based Marketing in HubSpot

The most effective Account-Based Marketing (ABM) programs don’t sit on top of...

  • Paid Social
How to Turn LinkedIn Video Ads Into An Efficient Growth Channel

You can keep running static LinkedIn ads that blend into the feed...

Explore our Library
Our Latest Articles
  • B2B Lead Generation
7 Signs It’s Time to Outsource Your B2B Lead Generation

Outsourcing lead generation isn’t a strategy teams fantasize about. It’s the moment...

7 Signs It’s Time to Outsource Your B2B Lead Generation
The 2026 Blueprint for Scalable B2B SaaS Marketing
The Ultimate Guide to AI Overviews
How to Win C-Suite Buy-In for a Scalable Paid Media Program
The B2B Playbook for Smarter Audience Targeting with Programmatic Ads
The Full Handbook for Account-Based Marketing in HubSpot
How to Turn LinkedIn Video Ads Into An Efficient Growth Channel

Solving tough challenges for ambitious tech businesses since 2013.

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.