As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
What is Engagement Rate?
Digital marketing has revolutionized the ways that brands connect and engage with their prospective customers. Traditional marketing and advertising methods are characterized by one-way messaging: the company or brand releases an advertisement (print, television, radio, billboard, etc.), then distributes the advertisement to select channels in hopes that it will be seen by prospective customers. Traditional advertisements do not allow customer engagement in the way we understand it today because there is no opportunity for the customer to respond or react to the ad itself.
In contrast, digital marketing and advertising allow consumers to directly interact with marketing and informational content released by your brand. They may be able to publish their own comments right next to your content or share it with their friends. Effective digital marketing campaigns are designed to generate customer engagement, which can have numerous positive benefits for your brand.
Engagement rate is a set of metrics used to measure customer engagement in digital marketing. There are many methods and formulas that can be used to measure engagement, but their common goal is to quantify the involvement of customers with your brand and measure the effectiveness of your marketing or advertising campaign.