In the SaaS industry, your most lucrative opportunities will be within your existing client base. The reason for this is that it takes a lot of time and effort to develop trust and brand loyalty. Once a client is familiar with your company and products, they will be more likely to purchase products and services […]
What is N-gram Analysis & PPC?
Pay-per-click (PPC) advertising creates new opportunities for businesses of all sizes to market to prospective customers in a more targeted and cost-efficient way, especially when compared to traditional ad mediums like print, billboards, and radio. These benefits are largely made possible by digital advertising networks like Google and Facebook that collect billions of data points from users to support effective demographic targeting.
For marketers, PPC advertising is a complicated and ongoing optimization problem. Using the data made available through major ad platforms, marketers work to design ads that effectively target prospects in the right demographic and with intentions that match campaign objectives. In this way, digital marketers are both creatives and data analysts.
The combination of N-gram analysis & PPC represents a powerful new analytical technique that PPC marketers can use to identify profitable keywords, write more effective ad text and optimize ad spending and marketing ROI.