As complicated as B2B marketing can be – it’s easy to get caught up in different B2B marketing strategies, channels, campaigns, and tactics. Having a plan is the best way to keep things secure and structured. Whether your plan is meticulous, loose, or a combination of both, having that plan will keep you focused. Depending […]
What is N-gram Analysis & PPC?
Pay-per-click (PPC) advertising creates new opportunities for businesses of all sizes to market to prospective customers in a more targeted and cost-efficient way, especially when compared to traditional ad mediums like print, billboards, and radio. These benefits are largely made possible by digital advertising networks like Google and Facebook that collect billions of data points from users to support effective demographic targeting.
For marketers, PPC advertising is a complicated and ongoing optimization problem. Using the data made available through major ad platforms, marketers work to design ads that effectively target prospects in the right demographic and with intentions that match campaign objectives. In this way, digital marketers are both creatives and data analysts.
The combination of N-gram analysis & PPC represents a powerful new analytical technique that PPC marketers can use to identify profitable keywords, write more effective ad text and optimize ad spending and marketing ROI.