The Oldest Demand Generation Agencies Demand generation is not merely a buzzword. It’s a vital component of business growth and customer acquisition strategy. Essentially, it’s a multi-step marketing process, designed to build and nurture interest in a company’s products or services. It focuses on hyper-targeting more qualified leads: engaging the right audience, with the right […]
What is Split Testing?
Split testing is a method of conducting a randomized experiment with two variants in order to statistically test a hypothesis.
Simply, it acts as a solution for carrying out A/B tests and is an effective method for comparing two (or more) versions of a webpage or app against each other. Ultimately, you can determine which one will perform better amongst potential web users.
Each webpage or app may have its own unique element that differentiates it from the others. For example, variant A may have a call to action while the variant B page may not. The split test should reveal which webpage is more successful when it comes to an end goal, which in this case, is conversions.
Split testing is similar to a science experiment. The statistical analysis of this experiment is used to determine which variation of the page (or app, or campaign, etc) will perform better for a set goal.