Michelle Mckinley is the senior director of growth marketing at CareerArc, a team that offers technology-based social recruiting and outplacement...
What Is Website Analytics?
Website analytics (sometimes referred to as web analytics) is the collection, measurement, analysis, and reporting of data in order to understand user interaction with your website.
Web analytics offers a way to collect and analyze data about current events happening on your website. The data includes where your visitors are coming from, how they found your site, where they navigate on your site, what content or webpages they spend more time on, and more.
In its simplest terms, website analytics is collected data. For example, types of website analytics tools include Google Analytics or the built-in analytics tools on hosting sites such as Squarespace.
These tools gather data that helps you observe how Internet users interact with your website. You can track overall visits, show which pages get the most hits, find which external sources led them to your site, and how long they stay on your site.
It is most important to note how much information web analytics can provide. Although sometimes overwhelming, the information given to you can help you grow your business.
There are a few questions that you must ask yourself when coming into contact with the data provided by web analytics.
- How can you use this data to improve your business?
- How can you use this data to understand your business better?
- How can you manipulate this data to provide insights that will help me take action?