How Do You See Website Analytics?
Depending on your website and the analytics tool you use, you can view your web analytics data a few different ways. However, the best universal (and free) tool to use for your website is Google Analytics.
If you’re using Google Analytics, you can access your analytics data by signing up for Google Analytics, get a tracking ID, add analytics tracking, and view your data.
Once Google Analytics is set up, there are five different web analytics reports that you can navigate within Google Analytics.
Real-time Web Analytics
In the real-time tab of Google Analytics, you are able to discover where people are on your site in real-time (makes sense).
You can see the locations in the world of these users, what channels they are coming from, what content they are exploring on the website, and whether or not they are converting on your site. Also, this data is valuable in determining if your website is tracking correctly.
The “Audience” tab in Google Analytics allows you to take a deep dive into every characteristic regarding the users. Not only can this be valuable for targeting purposes, but it can be helpful in determining what message you should be delivering in your content. The characteristics provided in “Audience” include demographics, interests, geotargeting, behavior, and more.
The “Acquisition” tab in Google Analytics allows you to take a deep dive into how, where, and what took place in bringing in users to the website. For example, you can determine how much organic traffic you gather from desktop users and at what rate those users convert. These can be important web analytics metrics to determine the efficiency of your conversion rate optimization efforts.
The “Behavior” tab of Google Analytics allows you to gain insights into the behavior of the users and their interaction with your site. From analyzing which pages are generating the most traffic as landing pages and which pages are generating the most bounces (or people leaving the website), you can gain a lot of insights on the quality of your content and your website.
The “Conversions” tab allows you to track which goals are generating the most conversions for your website. You can dive deeper into the step-by-step process of your conversion funnel and find which pages are generating the most conversions. From generating leads and business standpoint, this tab is the most important set of web analytics data to understand and analyze because you can form important insights that lead to business growth.