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Sour & SaaS Episode 9 – With Sevan’s Strategy & Digital PR CEO, Sarah Evan‪s‬

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The Witness: 70% of Your Pipeline Comes from Four Channels
Sour & SaaS: Measuring Channel Efficiency Beyond CPL Ft. Angie Glass-Liu, Paid Media Manager at Directive
Sour & SaaS: Top Performing Creative on Meta For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
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Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper
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Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io
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SaaS Marketing Makeover for Attentive with Colin Campbell, Head of Community at Outreach

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The Witness: 70% of Your Pipeline Comes from Four Channels
You're spreading budget across 10 channels because somebody told you diversification reduces risk when in actuality it adds to it. Research shows that
Sour & SaaS: Measuring Channel Efficiency Beyond CPL Ft. Angie Glass-Liu, Paid Media Manager at Directive
Is LinkedIn more expensive than Meta Ads? On paper, yes. You got to take it a little step further. So, what you should
Sour & SaaS: Top Performing Creative on Meta For B2B Ft. Angie Glass-Liu, Paid Media Manager at Directive
If you want the secret juice, it's video ads. And it's not just on Meta, it's also on LinkedIn. But video ads, using

Related Resources

Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 5 Episode 3 – with President at BLASTmedia, Lindsey Groepper
Sour & SaaS Podcast Thumbnail
Sour & SaaS – Season 5 Episode 2 – with VP of Marketing at Seamless.AI, Jonathan Pogact
SaaS Marketing Makeover Podcast Thumbnail
SaaS Marketing Makeover for Brandfolder with Lucy Hitz, Director of Content at Ally.io

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