Demand Gen Archives | Directive

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CUSTOMER-LED SOLUTIONS
- SEO
  Customer-Led SEO is designed to acquire, sell, and retain customers - not just rankings, traffic, and keywords.
- Paid Media
  Customer-Led Paid Media drives qualified brand awareness and sales KPIs like demos, trials, and SQLs - not MQLs.
- Creative
  Customer-Led Creative that triggers emotion & drives conversions that lead to more revenue.
- Marketing Operations
  Customer-Led Marketing Operations designed to connect the dots between marketing and sales for SQLs that turn into revenue.
- Strategy
  Customer-Led Strategy built to accelerate marketing sourced revenue for SaaS.
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WE CAN HELP YOU
- Improve brand discoverability
  Learn how Customer-Led SEO creates customer experiences that drive awareness, acquisition, and retention.
- Maximize SQLs from paid media
  Discover Customer-Led Paid Media strategies that drive sales actions like demos and trials.
- Create emotional brand experiences
  Explore creative designed around customer insights, emotions, and needs, not product features.
- Improve lifecycle conversion rates
  Maximize your investment in marketing operations to drive SQLs and customers, not MQLs
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B2B Demand Generation SaaS Guide To Generating Customers

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Guides

B2B Demand Generation SaaS Guide To Generating Customers

Guides

Demand Generation vs. Lead Generation [The Definitive Guide]

Guides

LTV For SaaS: Determining The Lifetime Value of Your SaaS Customers

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Should I Break Up With My Demand Generation Agency?

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ABM for SaaS: The Definitive Framework

Strategies

The LTV:CAC Cheat Sheet

Reports

Search Marketing in the Age of COVID-19

Reports

State of Search Marketing 2020

Strategies

How to Talk SEO to Your CMO

Strategies

MQL vs SQL: The Great SaaS Metric Debate

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about your MQL goal again?

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