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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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The Witness: We AI-Verified Our TAM List and Cut 5,100 Bad Accounts

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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Directive Voices: Broken Feeds Won’t Survive The AI Era
Directive Voices: The Commerce Agency B2B Has Always Needed
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
GTM Confessions EP 01: Marketing To People Who Don’t Trust Marketing | David Vogelpohl, CMO at Fastspring

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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Directive Voices: More Clicks Isn’t The Point In B2B E-Commerce
Lauren Marks explains why optimizing for traffic fails in B2B ecommerce — and why the real conversation starts with channel strategy, MAP enforcement,
Directive Voices: Broken Feeds Won’t Survive The AI Era
Lauren Marks breaks down why the collapse of the B2B research cycle into AI chat windows means broken product feeds won't just cost

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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what

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