AMAZON AD AGENCY FOR B2B
Turn Amazon Ad Spend Into Gross Margin, Not Just Revenue
Amazon Is a Procurement Search Engine, and Most Agencies Still Run It Like a Consumer Store
B2B buyers do not browse. They search by part number, spec, and compatibility, compare against an approved vendor list, and buy under a purchase order with contract pricing already negotiated elsewhere. A consumer agency optimizes titles for product names, benchmarks against D2C return targets, and builds for a few hundred SKUs instead of tens of thousands. That mismatch is why so much B2B Amazon spend looks efficient in the ad console and does nothing for the business.
Directive runs Amazon advertising as a focused expression of our Marketplace capability, inside the DiscoverabilityOS methodology. We model gross margin contribution by SKU before a dollar moves, build campaign and listing structure around how procurement actually searches, then connect marketplace revenue back to your CRM. The outcome is Customer Generation: revenue you can defend line by line, not a dashboard that flatters itself.
Your Buyers Are Already Procuring on Amazon
The Directive Approach To Amazon Advertising
HOW IT WORKS
Our Comprehensive Amazon Ad Services
Amazon Business Enablement
1P and 3P Strategy
Retail Media Management
Amazon DSP and Programmatic
Listing and Feed Architecture
Marketplace Expansion
Our Process & Impact
The Amazon Advertising Problems We Solve.
Return on ad spend that hides margin loss
A strong blended return looks like a win until it turns out to be driven by your thinnest margin SKUs, and the dashboard never says so because it only reports revenue. We model contribution margin by SKU first, then set targets that protect profit rather than flatter the report.
Listings written for shoppers, not buyers
B2B buyers search by part number, spec, and compatibility, but most catalogs are optimized for consumer-style product names, so the highest-intent queries never match. We rebuild titles, attributes, and feed architecture around how procurement actually searches.
Paid traffic funding the wrong seller
Unauthorized resellers and lost Buy Box ownership route your ad spend to a third party selling your product at a price you never set, which erodes both margin and channel relationships. We enforce MAP, clear the reseller problem, and defend Buy Box share before scaling spend.
Marketplace revenue not tied to business
Amazon results sit in a separate console, disconnected from CRM and the commerce P&L, so finance treats the channel as unproven and the budget stays capped. We connect marketplace revenue to your reporting stack through Stratos and RevOps so the channel earns its next dollar.
A strong blended return looks like a win until it turns out to be driven by your thinnest margin SKUs, and the dashboard never says so because it only reports revenue. We model contribution margin by SKU first, then set targets that protect profit rather than flatter the report.
B2B buyers search by part number, spec, and compatibility, but most catalogs are optimized for consumer-style product names, so the highest-intent queries never match. We rebuild titles, attributes, and feed architecture around how procurement actually searches.
Unauthorized resellers and lost Buy Box ownership route your ad spend to a third party selling your product at a price you never set, which erodes both margin and channel relationships. We enforce MAP, clear the reseller problem, and defend Buy Box share before scaling spend.
Amazon results sit in a separate console, disconnected from CRM and the commerce P&L, so finance treats the channel as unproven and the budget stays capped. We connect marketplace revenue to your reporting stack through Stratos and RevOps so the channel earns its next dollar.
Frequently Asked Questions About Amazon Ad Agencies
What does an Amazon ad agency do?
How is a B2B Amazon advertising agency different from a consumer one?
Do you manage Amazon DSP as well as Sponsored Products?
How do you measure Amazon advertising performance?
How long does it take to see results from Amazon advertising?
Do you work with Amazon Business specifically?
Make Amazon Prove Its Margin
Your buyers arrive on Amazon ready to order, but your competitors may own the sale. Partner with Directive to build a marketplace program that answers to gross margin, protects your channel, and earns its budget.
