PPC AGENCY FOR B2B

Eliminate wasted ad spend with high-performing paid media.

Looking for a specialized paid ad agency with global and niche market expertise? We turn every click into pipeline growth and maximize ROI through a results-driven strategy that outperforms traditional paid ad agencies.

Run paid media campaigns that drive customers – not just clicks.

Our methodology

Buyer intent and firmographic targeting on every paid media channel means no more MQLs. Just direct, qualified pipeline. LTV:CAC modeling and NSM setting keeps us focused towards revenue impact and growth.

As advertising technology advances, we evolve with it, continuously pioneering new tactics in paid media performance.

175%

Increase in Closed/Won Deals

Directive nuanced WordPress’s enterprise targeting to strategically increase enterprise opportunities by 607% and closed won deals 175%.

Read the Case Study

Strategic paid advertising services tailored to your end goals.

OUR SERVICES

Our team handles all aspects of ad creation, placement, and management, so you can see more revenue from paid media while spending less time on it. As a full-service SEM agency, we manage the entire process end-to-end – from creative and copy to bid strategy and analytics. Consider us your hands-on Google Ads agency and paid media partner, freeing your team to focus on other priorities while we deliver results.

Paid
Search

Capitalize on the valuable search intent when prospects are raising their hands for exactly what you offer to drive real pipeline, not fluff. We bring our expertise as a Google Ads agency to each campaign, optimizing your presence on both Google and Bing search so you capture every qualified lead who’s looking for solutions like yours.

Paid Social

Go from apathy to action by driving meaningful value from refined campaigns geared at your ideal customer persona. We tailor paid social advertising on networks like LinkedIn and Facebook to engage your audience where they spend their time, turning scrolls into conversions.

Account Based Marketing

Identify key target accounts and unite sales and marketing to saturate companies you know are great customer fits. Our account-based approach ensures your ads reach the decision-makers at those high-value accounts, creating influence and awareness that accelerate deals.

Programmatic

Find and fix lifecycle leaks across the entire bowtie funnel to improve consistency, stay top of mind, and maximize conversions. Through programmatic advertising, we expand your reach across display, video, and emerging channels. We can even function as your international PPC agency by coordinating campaigns across global markets for maximum scale.

Retargeting

Plug the funnel leaks in order to stay top of mind, get your prospects to take action, and ensure valuable touch points are being generated across web and ad interactions. As a Google remarketing agency expert, we implement advanced retargeting strategies on the Google Display Network and other platforms to re-engage bounced visitors and nurture them back until they’re ready to convert.

Performance
Reporting

No more blind spots: get full pipeline visibility into each channel and tactic to ensure capital allocation is based on what is positively impacting your bottom line. We provide detailed, custom reporting and dashboards for total transparency. As a performance- focused SEM agency, we prioritize clear communication so you always understand how your campaigns are contributing to revenue.

Paid Media driven by Customer Generation.

PAID MEDIA FOR B2B

This is how Customer Generation changes the game for paid media.

Data-backed budget allocation.

Have confident conversations about budget, performance, and attribution with financial modeling that supports tactical capital allocation and champions your NSMs.

Build your Paid Media strategy

TAM accuracy as a competitive advantage.

Refining and segmenting your TAM is the cornerstone of efficient growth. We establish core ICPs and tailored messaging through a thorough TAM analysis and enrichment process.

Find out how OneSpan increased SQLs in CA by 300%

Intentional paid media presence.

We develop comprehensive campaign strategies with iterative creative testing, CRO, and routine financial analysis to drive qualified pipeline. Capture, nurture, and connect with customers based on their needs and intent.

See how Arctic Wolf increased Closed/Won revenue 109% QoQ

We love our account team and feel we consistently get strong recommendations, results, and project management. Thanks, team!

Emily McMichaeliCIMS

I'd like to acknowledge that it's not lost on me, or the rest of the GTM team at Thoropass, that the turnaround our account has experienced in the last 2 quarters would never be where it is today without Shane's expertise and dedication to building our growth program.

Kaylee EdmondsonThoropass

From my perspective working with Directive has been enormously beneficial to demand generation. We've worked with great partners and it really feels like a team with a common goal. Thanks!

Rachel WernerArctic Wolf

Jon is such a pleasure to work with. I have learned an incredible amount from him in just the short amount of time we've worked together. With us bringing on xMatters and SnapComms under Directive, it may make sense for him to have some more support on the account. But I can't praise his help and support enough.

Andrew KraussEverbridge

The EMEA team at Directive have impressed me with their thorough approach. They have made a number of observations and subsequent optimisations to our search campaigns, resulting in significantly lower spend while delivering improved results.

Lorraine ChapmanSugarCRM

Having entrusted Directive with our paid media activities for the past 1.5 years, I can confidently say that our collaboration has been nothing short of outstanding. Their team provides exceptional support, fostering a strong personal relationship that truly feels like a partnership. They demonstrate unwavering dedication and creativity in their approach, consistently delivering professional and transparent communication. I highly recommend Directive for their expertise, reliability, and commitment to success.

Matan LahavShield

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Start driving more qualified pipeline and revenue from your paid media campaigns.

Our team stays at the cutting edge of platform updates and best practices. As an international PPC agency, we can seamlessly expand your campaigns into global markets – reaching prospects across EMEA, APAC, and wherever your next customers are.

PPC AGENCY FOR B2B

Eliminate wasted ad spend with high-performing paid media.

Run paid media campaigns that drive customers – not just clicks.