Growth Strategy Agency

CUSTOMER GENERATION STRATEGY FOR SOFTWARE & TECH

Attract, convert, and retain your customer base
with our Customer Generation strategies.

We develop revenue-generating marketing strategies for software and tech companies. Confidently reach your goals every quarter.

Great time and thought are put into their detailed and frequent reports; which offer tactics, suggestions, and overall strategies for growth and improvement.

PAID MEDIA

PAID MEDIA

PAID MEDIA

We offer full-suite Customer Generation strategies for software and tech companies.

PAID MEDIA
SEO
STRATEGY
Customer-Led
REVENUE OPERATIONS
DESIGN
VIDEO

Custom Assessment

Breakdown the strengths and weaknesses across your current marketing strategy to identify what to prioritize and optimize.

1st Party Data Collection

Collect information about your customers’ needs, desires, and jobs to be done (JTBD) to ensure the most ROI from every channel.

TAM Identification

We map your Total Addressable Market to future proof your campaigns. Every impression delivered will be a future customer or user.

Financial Modeling

Our decisions are only as good as our measurements. We create the tools (LTV:CAC models) so that every decision impacts revenue.

Persona Development

Develop UVPs, JTBD, and positioning on a solution level so that customer personas are accurate and actionable.

Deliverable Strategies

We leverage our market research and persona development to create strategies dedicated to our core deliverables.

Custom Assessment

Breakdown the strengths and weaknesses across your current marketing strategy to identify what to prioritize and optimize.

1st Party Data Collection

Collect information about your customers’ needs, desires, and jobs to be done (JTBD) to ensure the most ROI from every channel.

TAM Identification

We map your Total Addressable Market to future proof your campaigns. Every impression delivered will be a future customer or user.

Financial Modeling

Our decisions are only as good as our measurements. We create the tools (LTV:CAC models) so that every decision impacts revenue.

Persona Development

Develop UVPs, JTBD, and positioning on a solution level so that customer personas are accurate and actionable.

Deliverable Strategies

We leverage our market research and persona development to create strategies dedicated to our core deliverables.

Custom Business Assessment

Discover hidden growth opportunities to make the most out of your budget.

Customer
and User Identification

Perfect your TAM & UVPs to ensure that every touchpoint is potential revenue.

Financial Modeling & Prediction

Use LTV:CAC to inform budget allocation and scale your brand advertising.

Customer Generation Strategies

Drive customer and user retention and revenue, not fluff metrics like MQLs.

Strategy
Strategy

Build strategies for growth efficiency.

Capturing MQLs does not guarantee revenue or retention, so why do traditional demand generation campaigns focus on this metric?

Your product is not for everyone, so trying to pull everyone into your funnel wastes resources and attention. We use customer-based solutions to attract more ideal customers and users and raise lifetime value for the most efficient long-term growth.

Our services led to these incredible results for:

Wordpress logo
"For WordPress to generate a solid pipeline,
we had to focus on refining the right audiences to more accurately target prospects based on company size and search intent. Once ready, we sparked increases with more qualified opportunities and bottom-line revenue."

Katie Rossi

Associate Director of Paid Search at Directive
175%
Increase in Closed/Won Deals
607%
Increase in Opportunities
73%
Decrease in Cost Per Opportunity

Work alongside software and tech experts with a track record of meeting revenue goals.

We've helped over 200 software and tech companies achieve their marketing goals by focusing on their customers and users, leveraging financial modelling and prediction, and building strategies that generate revenue.

Get strategic insights before you even
see a contract.

Our consulting starts in the sales process with LTV:CAC modeling, ROI forecasting, and custom strategies presented upfront in your proposal. Choose us for the proof, not the promises.

Use customer and user insights to
drive your strategy.

By understanding UVPs and the JTBD across every persona and solution, we develop paid media, content, and branding strategies that attract your most valuable customers and users.

Focus on what matters most:
your customers and users.

Customer Generation sets SQLs, LTV, and revenue as North Star Metrics. Leads in your funnel don't pay the bills. Your customers and users do.

Never miss your revenue
goals again.

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