WEBINAR
Are You Ready for ChatGPT Ads?
KEY TAKEAWAYS
- Learn how AIO is reshaping visibility and performance across B2B paid and organic search.
- Discover bottom-of-funnel strategies to offset lost clicks and maintain lead quality.
- Get tools, tips, and reporting frameworks to measure and respond to AI-driven shifts.
Is Your Paid Media Strategy Ready for Conversational Advertising?
ChatGPT has entered the ad testing phase, introducing a new environment for paid media. Ads are matched to the context and intent of conversations while remaining clearly labeled and separate from ChatGPT’s answers.
The opportunity? Buyers use ChatGPT to explore options, compare solutions, and work toward decisions. This gives advertisers a new way to reach potential customers during high-intent conversations that may not begin with a traditional search.
In this webinar, Directive’s paid media experts explain what OpenAI has announced, what the pilot signals for AI-driven discovery, and how growth teams can prepare. The session covers conversational intent, early positioning strategies, organizational readiness, and the practical steps brands can take before making larger investments.
Whether you’re evaluating new paid media opportunities or preparing your brand for broader adoption, this session provides a practical framework for navigating advertising within AI-powered discovery.
Prepare Your Brand for AI Advertising