WEBINAR

LinkedIn performance requires a fundamental rethink of how campaigns are structured, targeted, and measured. Traditional strategies that rely heavily on the middle of the funnel are slow to monetize and increasingly misaligned with how B2B buying decisions happen.

The problem? Broad audiences, sequential funnel strategies, and generic creative can consume budget without generating qualified pipeline. Marketing teams need a faster path from audience engagement to revenue.

In this webinar, Directive VP of Paid Media Danielle Boone and the Paid Media team explain how modern LinkedIn programs run top-of-funnel and bottom-of-funnel campaigns concurrently, prioritize audiences with buying potential, and use ICP-specific creative to stand out. Real client examples reveal the strategic decisions behind measurable performance improvements.

Whether you’re struggling with slow-moving funnels, wasted spend, or limited bottom-of-funnel scale, this session provides a repeatable framework for building LinkedIn programs around revenue.