WEBINAR

Marketing leaders are under increasing pressure to justify spend, defend headcount, and prove their programs drive profitable growth. LTV:CAC has become a critical measure of whether marketing is creating real business value.

The problem? Attribution gaps, weak segmentation, and incomplete cost data can distort CAC calculations and lead executives to make budgeting decisions based on an inaccurate view of performance.

In this webinar, Directive CEO Garrett Mehrguth and Paid Media Director Danielle Boone explain how prioritizing LTV:CAC transformed internal alignment, budgeting decisions, and executive conversations at Directive. You’ll learn why the traditional 3:1 benchmark may not be enough, how to uncover blind spots in your calculations, and which CAC levers offer the greatest opportunity for improvement.

Whether you’re struggling to connect marketing programs to revenue, improve efficiency, or secure greater investment from the C-suite, this session will give you the frameworks and benchmarks needed to turn marketing into a measurable profit driver.