Crush your marketing goals with
Customer Generation.

We create revenue for tech companies by focusing on what matters most—how to generate customers and grow your user base.

We generate revenue, not fluff metrics.

Unlock new levels of business performance with Directive’s Customer Generation methodology.

Acquired Funding / IPO
Acquired Funding
Acquired Funding
Acquired Funding
Acquired Funding / IPO
Acquired Funding
Acquired Funding

Our proprietary Customer Generation methodology fuses together every piece of your marketing framework.


Build campaigns that engage your customer base where they are and with the offer they need.

  • Paid Search
  • Paid Social
  • Programmatic
  • Account Based Marketing
  • Review & Directory Sites
  • Performance Creative


Create a Customer Generation powered SEO strategy that builds value, readership, and loyalty.

  • Discoverability
  • Technical Analysis
  • Content Strategy
  • Analytics & Reporting
  • SEO A/B Testing
  • Digital PR Strategy & Execution
  • Site Acquisition & Migrations


Get the full-suite strategy offering for Customer Generation.

  • Custom Business Assessment
  • TAM Identification
  • Persona Development
  • 1st Party Data Collection
  • Financial Modeling
  • Customer-Led Strategies


Get end-to-end marketing optimization from planning & budgeting to execution & analysis.

  • Analytics Insights
  • Technology Transformation
  • Data Stewardship
  • Campaign Optimization
  • Lead Management


Create flexible and powerful designs for every channel and personalize them for every user.

  • Positioning
  • Brand Guidelines
  • Logos
  • Visual Brand Elements
  • Web Design
  • Landing Page Design
  • Image & Social Ads
  • Split-Testing & Optimization
  • Sales Decks
  • Data Visualization
  • Case Studies & One-Pagers


Build videos for your customer base that stop the scroll. Engage, educate, and excite your audience.

  • Brand Videos
  • Product Explainer Videos
  • Video Ads
  • Testimonials & Case Studies
  • Website Animations
Arctic Wolf logo

Arctic Wolf generates 109% increase in closed/won revenue QoQ

Swoogo logo

Swoogo's Customer Generation refresh generated $594k revenue

Leading tech companies trust us to

generate revenue.

Relying on legacy marketing metrics alone won't grow your customer base.
Directive crafts innovative marketing strategies backed by financial modeling to increase lifetime value and drive more happy users.

Directive provides a true team-based approach, meaning they cover multiple marketing disciplines and gets “economies of scale” benefits associated with leading campaigns for over 200 companies.

Mike Greeves

Head of Digital, Sumo Logic

They know about every trend and algorithm and they have new ways to improve lead generation every week.

Results are all positive and include 178% growth in organic traffic, a 93% increase in organic lead generation, and 44% improvement to PPC lead generation. Directive is communicative, innovative, and quick to solve issues before they become problems.

Laura Hamrick

Web Optimization Manager, Xactly

Directive has been instrumental to the growth we’ve seen during the last year and a half. The knowledge, resources, and analytics provided by the team are not anything that we could have done on our own.

Amanda Morgan

Marketing Director, Vyond

1. Set marketing goals that generate customers and users.

Most agencies will boost your traffic, get you some leads, then call it a day. We focus on how marketing impacts the entire lifecycle of your customer base, and develop a plan that keeps building value after the sale.

2. Leverage LTV:CAC financial modeling to predict revenue.

To compete and win in tough tech spaces, you need to identify your most impactful levers. We use financial modeling to develop bulletproof strategies that are built for the ever-changing challenges of your industry.

3. Deploy growth efficiency campaigns at scale.

Future-proof your campaigns by using 1st party data, detailed segmentation, and emotion to motivate your ideal customers and users. Start reallocating capital strategically to build on wins and minimize losses.

Are you ready for us? Develop your winning game plan today.