Directive Consulting logo
See Our Work
Explore Partnership
Unlock My Audit
Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
Register
Register

Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • Communications
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
Picture of Paige Stuhrenberg
Paige Stuhrenberg
  • B2B Shopping
Why B2B Buyers Now Expect a B2C Shopping Experience
Picture of Courtney Lill
Courtney Lill
  • PR
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
Picture of Paige Stuhrenberg
Paige Stuhrenberg
  • Performance
B2B Performance Marketing Metrics Your CFO Actually Cares About
Picture of Casie Akins
Casie Akins
  • Customer Retention
The B2B Customer Retention Strategy Guide for 2026
Picture of Lea Imada
Lea Imada
  • Demand Generation
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
Picture of April Robb
April Robb
  • SEO
Why SEO is Crucial for Sustainable B2B Growth
Picture of Michaela Wong
Michaela Wong

Browse through our complete collection of articles.

Filters
YouTube Advertising Cost in 2026: B2B Pricing, Budgets, and ROI
YouTube gives B2B brands access to enormous reach, but there is no standard price for that reach.
The B2B Guide to Meta Ad Compliance and Brand Safety
The biggest mistake is treating compliance and brand safety as something to review after a problem surfaces.
Why User Generated Content Works for B2B Creator Marketing

Key Takeaways B2B UGC is becoming a trust asset because buyers increasingly value firsthand operator evidence over polished brand claims.
B2B Instagram Ads: The Complete Guide To Building Qualified Pipeline
Instagram sits in an unusual position within the B2B media mix.
What Are Google Shopping Ads (PLAs)? A B2B Guide For Manufacturers
Google shopping ads are visual product ads that can show a product image, title, price, and merchant or business name directly in the
How Much Do Reddit Ads Cost for B2B in 2026?
Reddit deserves budget when its fully loaded acquisition economics compete with the next best use of the same B2B media dollar.
How to Evaluate TikTok Ads Marketing Effectiveness for B2B Brands
A strong TikTok test produces enough evidence to make a clear scale, rework, or stop decision.
Reddit Pixel Setup for B2B Advertising
B2B teams should map Reddit events to meaningful website actions instead of treating every form submission as an equal conversion.
How to Build a B2B Reddit Advertising Strategy
Strong B2B Reddit campaigns organize audiences around the communities and problems buyers care about.
TikTok Ads Vs LinkedIn Ads For B2B: How To Allocate Paid Social Budget
TikTok can extend paid social reach beyond LinkedIn’s finite professional audiences at a lower media cost.
The Ultimate Guide to Building a B2B SaaS Go-to-Market Strategy
A hybrid GTM motion is often the most realistic path for B2B SaaS. Buyers may want to explore on their own first, then
How To Set Up B2B YouTube Ads: Campaigns, Formats, And Tracking
The YouTube ads audience, offer, video, and conversion signal must work together.
When to Outsource TikTok Ads for B2B: In-House vs. Agency
Outsourcing makes sense when TikTok expertise, creative capacity, or execution bandwidth is limiting the program.
Google Ads for B2B in 2026: Performance Statistics and Benchmarks
Google Ads can become expensive quickly, especially when using broad keywords, having weak landing pages, or lacking proper tracking. This turns paid search
Reddit Ads Targeting for B2B: How to Reach the Right Buyers
Community targeting is strongest when audience selection reflects real buying problems instead of simply choosing the largest relevant subreddits.
How To Build B2B YouTube Campaigns That Convert
A B2B YouTube campaign can be creating value long before it produces a direct conversion.
B2B TikTok Targeting Guide: Audiences, Interests, and Lookalikes
The strength of TikTok is combining audience signals, first-party data, and machine learning to find people likely to engage and convert.
YouTube Shorts For B2B: How To Build A Pipeline Channel With Short-Form Video
B2B buyers use YouTube to solve real business problems long before they request a demo.
The Ultimate LinkedIn Influencer Marketing Guide for B2B
B2B influencer marketing fails the moment you apply B2C playbooks to an enterprise buying committee.
How to Run Facebook Lead Generation Ads Without Low-Quality Leads
Facebook lead quality is designed across the full operating path: the offer, audience, form, CRM, routing rules, sales response, and optimization signal.
How to Run B2B Video Ads That Generate Pipeline
B2B video budgets usually get scrutinized for the wrong reason. The production cost is visible immediately. The revenue impact is not.
B2B Instagram Ads: Why They Work and How to Build Pipeline
Your next enterprise buyer may see your category POV on Instagram hours before reviewing a vendor shortlist at work.
YouTube For B2B Marketing: The Ultimate Guide To Building A Pipeline Channel

Key Takeaways YouTube is an underused B2B pipeline channel because too many teams still treat it as awareness media. Organic
TikTok Ads Manager Reporting For B2B: What To Track, Trust, and Optimize
TikTok only credits conversions inside the attribution window you select, leaving much of a long B2B buying journey invisible inside the platform.
Buyer’s Guides
See All
20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
See All
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Podcasts
See All
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether

Directive Digest

Battle-tested B2B insights trusted by 10K+ marketers.
LIVE VIRTUAL WEBINAR

Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
    2pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership