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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
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The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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5 Must-Know Marketing Principles for SaaS Brands Who Refuse to Play Small

Yep, you guessed it: We live in a “dynamic world” of “rapidly changing,” “ever-evolving,” and “increasingly complex” digital landscapes. But
Without Gift Cards, B2B Would Fail (+ a worksheet)

“I won’t glance twice at a LinkedIn message if there’s no incentive attached to it. Sorry, not sorry, but I
The Dual Threat to B2B SaaS Marketing Success: Hypocrisy and Fear

In today’s incredibly fast-paced and never-the-same-thing-twice B2B SaaS landscape, leaders face two very real and significant threats—hypocrisy and fear. Among
Nurture Stream Strategy
Your Leads Will Bounce Without a Nurture Stream Strategy

Introduction Nurture streams might just be the game-changer your marketing strategy needs. Think of nurture streams as a way to
TAM Development
Without a TAM, Your B2B Marketing Is Useless

Introduction In B2B marketing, finding and targeting your ideal customer is a never-ending uphill battle. But what if you could
5 Top Performance Marketing Agencies Celebrating 10+ years
5 Top Performance Marketing Agencies Celebrating 10+ Years

There are a ton of marketing agencies out there claiming they can do it all. But let’s be real: doing
How to Find Competitor's Keywords
How to Find Competitor’s Keywords with SpyFu

Why You Should Spy on Your Competitor’s Keywords In PPC, you compete in keyword auctions to determine ad placement. Higher
B2B Marketing Campaigns Examples Thumbnail
9 Best B2B Marketing Campaigns – With Actionable Examples

What Are Great B2B Marketing Campaign Examples? As a B2B marketer, you know the bar is low. So when you
Linkedin Conversation Ads that Actually work with examples
LinkedIn Conversation Ads that Actually Work [With Examples]

LinkedIn conversation ads are a powerful way to book sales meetings and boost webinar attendance, putting your brand front and
Buyer Engagement & Conversion Funnel with Video
Create a 24/7 Buyer Engagement & Conversion Funnel with Video
Video is the ultimate tool for engaging and influencing buyers throughout their self-research journey. Read to uncover which ones are the most impactful
How to combine Content and SEO
How to Combine Content + SEO So Self-Serve Buyers Choose You
To make sure you’re showing up with value, you need a cohesive content and SEO strategy that’s aligned with your buyer’s lifecycle and
Augment 80% of Your SEO Tactics with AI
Augment 80% of Your SEO Tactics with AI. Here’s How We Did It.
Incorporate these 4 AI-powered SEO tactics into your marketing strategy today to tap into the boundless possibilities for your business.
$3 milllion in Revenue in 30 Days
DIY: $3M in Revenue in 30 Days with a Reliable Paid Media Strategy
When it comes to paid media, a bulletproof strategy can make all the difference between hitting your revenue goals and wasting your budget.
Boost Your LinkedIn Engagement by 22%
Boost Your LinkedIn Engagement by 22% with These 3 Content Types
Posting on LinkedIn is easy, but figuring out how to make posts that resonate with your target audience requires skill. Instead of falling
How Discoverable is Your Brand
86% of Software Buyers Use Peer Review Sites to Make a Purchase. How Discoverable is Your Brand?
Did you know 86% of software buyers use peer review sites when buying software? Directories are high-intent channels that will help your tech
Make B2B Tech Marketing Fun Again
Breaking Through Barriers: Make B2B Tech Marketing Fun Again
Despite the common perception that B2B tech marketing is boring, there are countless opportunities to get creative and experiment with different approaches. After
5 Ways to Get More Conversions in 2023
5 Ways to Get More Conversions in 2023: Creative Marketing Ideas for Tech Companies
Marketing is constantly evolving, so if we want to see returns, we’ve got to evolve & innovate. However, staying up-to-date with the latest
Directive Team photo at the 2023 company retreat.
How to Host Impactful Company Retreats as a Remote Team
We love that we are a remote-first team as it allows us to hire the best talent across the world. Since our global
8 SaaS Pricing Page Strategies to Boost Conversion Rates

Looking at the growth rate of the SaaS industry, you’d think that people are more than willing to spend money
How to Optimize Convo Ads

Convo ads are becoming increasingly popular ads within the B2B space. Reason being, you can get directly into your target
4 Crucial Tips for Using Google’s Smart Bidding in SaaS Marketing

The concept of machine learning has mixed connotations, though it has come a long way since the days of The
The Major Differences Between SEO & Local SEO

If you’re actively trying to promote your business, you might have heard about search engine optimization (SEO). But what if
How is Enterprise SEO Different from Other SEO?

Did you know that more than 50% of all website traffic comes from organic search? It’s no wonder that most
Google Analytics KPIs SaaS Websites Need To Track

Key performance indicators (KPIs) are the building blocks that measure the success of your marketing strategy. These metrics present the
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.