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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Marketing for Distributors: Channel Strategies That Drive B2B Wholesale Revenue
Effective distributor marketing starts with the buying motion and product economics, then selects channels that fit both.
15 Best LinkedIn Influencer Marketing Platforms for B2B Brands
A successful implementation should make the program easier to run and easier to measure.
How To Find The Right B2B Content Creators For Your Brand
Universal rankings can't account for your industry, your evidence standards, or the decision the content is supposed to move forward.
TikTok For Business: How B2B Brands Build And Manage A Company Account

Key Takeaways A TikTok Business Account gives B2B brands the commercial tools needed to manage an official company presence. Business
Channel Marketing: The B2B Guide To Driving Demand Through Distributors, Dealers, And Retail Partners
Manufacturers that sell through distributors, dealers, resellers, or retail partners are being asked to do two difficult things at once.
B2B Creator Marketing: Partnering With Creators To Reach Buyers

Key Takeaways The best B2B creators turn hands-on operating experience into knowledge buyers can use. Follower count means less than
Product Title and Attribute Optimization for B2B Product Feeds

Key Takeaways B2B product titles should lead with the information buyers use to confirm fit, such as product type, technical
Manufacturing Marketing Strategy: How B2B Manufacturers Build Pipeline Beyond Trade Shows and Field Reps
Digital marketing strengthens trade shows, distributor relationships, and field sales by helping buyers arrive informed and ready for a more productive conversation.
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Reddit Ads Attribution for Complex B2B Buying Journeys
Reddit attribution should show where the channel sourced demand, where it influenced active opportunities, and where the evidence is too weak to claim
Wholesale Digital Marketing Strategy: How B2B Wholesalers Generate Demand and Win Buyers Online
Wholesalers are operating in a tighter than ever commercial environment.
Revenue Acceleration Playbook: How to Scale Hidden Growth Engines Fast

Key Takeaways A strong B2B SaaS GTM strategy aligns ICP, motion, messaging, pricing, and measurement around efficient revenue growth. Most
TikTok Ads for B2B SaaS: How to Get the Most Out of TikTok
TikTok can give a B2B SaaS team a very cheap lesson in the difference between attention and demand.
B2B Product Feed Management: The Complete Guide for Manufacturers and Distributors
Most teams treat product feed management as technical cleanup behind the real strategy.
TikTok For B2B: How Brands Build Demand And Drive Pipeline In 2026

Key Takeaways TikTok gives B2B brands a way to create demand before buyers enter active evaluation or build a vendor
Choosing a Google Shopping Ads Agency: A Guide for B2B Manufacturers and Distributors
A search for a Google Shopping agency often lands you in a veritable sea of DTC generalists.
YouTube Advertising Cost in 2026: B2B Pricing, Budgets, and ROI
YouTube gives B2B brands access to enormous reach, but there is no standard price for that reach.
The B2B Guide to Meta Ad Compliance and Brand Safety
The biggest mistake is treating compliance and brand safety as something to review after a problem surfaces.
Why User Generated Content Works for B2B Creator Marketing

Key Takeaways B2B UGC is becoming a trust asset because buyers increasingly value firsthand operator evidence over polished brand claims.
B2B Instagram Ads: The Complete Guide To Building Qualified Pipeline
Instagram sits in an unusual position within the B2B media mix.
What Are Google Shopping Ads (PLAs)? A B2B Guide For Manufacturers
Google shopping ads are visual product ads that can show a product image, title, price, and merchant or business name directly in the
How Much Do Reddit Ads Cost for B2B in 2026?
Reddit deserves budget when its fully loaded acquisition economics compete with the next best use of the same B2B media dollar.
How to Evaluate TikTok Ads Marketing Effectiveness for B2B Brands
A strong TikTok test produces enough evidence to make a clear scale, rework, or stop decision.
Reddit Pixel Setup for B2B Advertising
B2B teams should map Reddit events to meaningful website actions instead of treating every form submission as an equal conversion.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.