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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Continue exploring our library

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Micro Influencer Agency: Choosing a Partner for B2B Tech Markets
When deals involve technical evaluators, cross-functional buying committees, and long consideration cycles, the right expert voice can shape trust faster than a larger
How a B2B Content Creation Agency Helps Brands Build an Owned Media Engine
B2B brands cannot afford to treat content as a campaign byproduct while relying on earned media to carry the narrative. For communications, content,
Founder working on their laptop
Angel to Seed: The Ultimate Founder-Led Marketing Guide
If you are between an angel check and a seed round, you are not building a polished marketing machine yet. You are building
B2B Performance Marketing Metrics Your CFO Actually Cares About
Most B2B marketing reports are written in a language your CFO doesn’t speak. When you walk into a budget review with MQL volume
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
Wholesale distribution is still massive. In fact: U.S. manufacturing and wholesale distribution sales reached $15.12 trillion in 2025, according to Digital Commerce 360
B2B PR in 2026: What Revenue-Driven Teams Do Differently
B2B PR has one job consumer PR doesn't share. It earns trust with buyers who are already skeptical before your sales team ever
Lead Generation Landing Page Blueprint for Qualified Pipeline

Landing pages sit at the intersection of every dollar your paid, organic, and email programs spend. Traffic that converts on
How to Prove B2B Communications ROI: Trends and Metrics for CFO Reporting
B2B communications is under new scrutiny, and it should be. CFOs are not interested in coverage volume or social engagement in isolation. They
The B2B Customer Retention Strategy Guide for 2026
Let’s be honest, in 2026, any reactive renewal save motion is officially an ancient relic. If you’re waiting until 120 days before a
B2B Influencer Marketing Trends for 2026: The Shift to Practitioner-Led Growth
B2B influencer marketing is being completely redefined in 2026. The model is moving away from isolated creator campaigns and toward integrated programs built
Influencer PR vs. Influencer Marketing: Navigating B2B Creator Relations
For B2B marketing and communications teams, influencer PR and influencer marketing are not interchangeable. Influencer PR is earned, relationship-led, and built for credibility
The Role of a B2B Marketing Communications Agency in Driving Growth
When communications, product marketing, and demand generation operate as separate functions, buyers get separate stories. That creates confusion in the market, weakens trust,
Why B2B Buyers Now Expect a B2C Shopping Experience
B2B buyers don't leave their consumer instincts at the door. They've spent a decade getting instant checkouts, real-time inventory, and self-service buying flows
What Role Does Digital PR Play in B2B SEO? A Strategic Growth Guide
Digital PR now operates as a core driver of B2B SEO performance by securing authoritative links and credible brand mentions that strengthen rankings,
B2B Media Relations: How to Turn Customer Stories Into Earned Media
B2B media relations works best when the story is not about your product roadmap, but about what customers achieved with it. For marketing
Stratos: Stop Building Reports Manually. Let AI Do It.
Richard Uruchurtu walks through how Stratos's Paid Media Assistant turns five-hour reporting cycles into 20-minute strategy sessions — and generates on-brand ad copy
The Seed Stage Budget Allocation Guide
What felt like startup momentum a month ago can suddenly feel like financial exposure. Every line item starts to look like a tradeoff
The B2B Influencer Marketing Guide: How SaaS Brands Turn Expert Partnerships Into Pipeline
B2B influencer marketing is the practice of partnering with respected practitioners, consultants, analysts, and technical experts to help buyers evaluate complex solutions with
15 Customer Generation Strategies That Get You From Seed to Series A
Getting from seed to Series A is not just about telling a better story. It is about proving a better growth model. At
The Bottom-of-Funnel Playbook Many B2B Marketers Overlook
A buyer opens your pricing page on Monday, returns Wednesday with a colleague looped in, and spends Friday comparing you against a competitor.
Sour & SaaS Episode 13: Customer-Led Growth w/ Arthur Castillo, Customer Marketing at Storylane
Arthur Castillo, Head of Community and Customer Marketing at Storylane, breaks down why most B2B companies underlever their customer base and how to
15 Customer Generation Strategies That Get You From Series A to Series B
Getting from Series A to Series B is not just a fundraising challenge. It is a revenue engine challenge. By the time a
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.