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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

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  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Webinar Why Your AI Search Is Hard to Measure
Why Your AI Search Is Hard to Measure (and How to Fix It): Webinar Recap

AI search isn’t replacing Google, but it is rewriting the rules of attribution. In Directive’s webinar, Why Your AI Search
Precision Targeting in 2026: How AI Pinpoints High-Intent B2B Segments

If you are not using AI to find your next customer, you’re 10 steps behind your competitor. AI has rewritten
15 B2B Website Best Practices for 2026 (Built for Buyers, Not Just Browsers)
Most B2B websites are built to look credible. Fewer are built to perform. They rank for a handful of keywords, publish a steady
The B2B Marketer’s Guide to Maximizing LinkedIn Message Ads Performance

LinkedIn Message Ads sit in a strange place for a lot of B2B teams. Not everyone believes they can work
Sour & SaaS Episode 6: The CMO Exit Playbook with Nick Tippmann, GP and Founder TipTip VC
Nick Tippmann, GP at TipTop VC and former CMO at Greenlight Guru, shares what it took to earn board trust, survive a $120M
Inside Paid Social Strategy: Using LinkedIn Conversation Ads to Drive Revenue

Incentivized conversation ads get called many things, but subtle is not one of them. If you’ve spent any time on
The Definitive Guide to Programmatic vs. Display Ads for B2B Marketers

If you have ever found yourself debating programmatic ads vs display ads in a budget planning meeting, you are not
The Playbook for Building Brand Authority in Niche Markets

Let’s be honest: the B2B market is crowded, sales cycles are dragging on, and trust is at an all-time low.
HubSpot CRM Optimization: How to Build a Clean, Scalable, and High-Performing Database

HubSpot rarely fails in loud, obvious ways. It fails politely. Quietly. With clean-looking dashboards that everyone side-eyes and pipeline numbers
The Evolution of Programmatic Native Ads in a Content-Led Market

Most B2B buyers have trained themselves to ignore display ads. Banners fade into the background, often carrying the same tired
The B2B Marketer’s Guide to ABM Tactics That Actually Move Pipeline

Most ABM programs still get judged by engagement. Clicks, impressions, account reach. None of that matters if opportunities do not
A Modern Framework for Data Analytics in Sales and Marketing Alignment

Most B2B organizations don’t suffer from a lack of data. They suffer from fractured reality. Marketing dashboards tell one story
A How-To Guide to B2B Enterprise SEO for Organic Growth

B2B enterprise SEO gets complicated quickly. Large sites, long sales cycles, multiple stakeholders, and a constant stream of internal change
The Complete Guide to Building a SaaS Marketing Plan That Drives Results

Key takeaways A successful SaaS marketing plan needs to align with long sales cycles, complex buying committees, and recurring revenue
Programmatic Advertising vs. Google Ads: The B2B Marketer’s Guide to Smarter Media Buying

Most B2B media plans break down for the same reason: platforms are chosen based on familiarity or clicks, not on
A Buyer’s Guide to Choosing the Right HubSpot Implementation Agency

Choosing a HubSpot implementation agency is not a branding exercise or a procurement checkbox. For B2B leaders, it is an
The Blueprint for Next-Gen GTM Attribution in a Multi-Touch World

Revenue attribution used to be simple in the same way map reading used to be simple. You were rarely accurate,
Inside the Playbook: B2B Account-Based Marketing Examples That Drive Real Growth

Most ABM content explains what account-based marketing is supposed to do. Far less shows how teams actually used it to
Your Essential Guide to LLMs and the Future of AI Content

B2B buying research is getting compressed. Your prospects are asking questions in answer engines, getting synthesized summaries, and moving on
The Ultimate B2B Conversion Rate Optimization Guide

For senior B2B marketers and RevOps leaders, conversion rate optimization is not about squeezing more clicks out of the same
Top 6 B2B Marketing Analytics Tools in 2026: A Revenue-Focused Guide

Most B2B organizations are not short on marketing data. They are short on shared conviction. Dashboards say one thing, CRM
10 B2B Content Marketing Mistakes (and How to Avoid Them)

Many B2B teams make similar content marketing mistakes unintentionally. Most often, it’s because the failure modes aren’t obvious. Your content
Sour & SaaS Episode 5: Founder-Led Content (The Real Playbook) with Tommy Clark, CEO at Compound
Tommy Clark, Founder & CEO of Compound Content Studio, breaks down why founders who go fully hands-off end up with generic, forgettable content
ABM Marketing Tactics That Hurt Growth: What High-Performing Teams Avoid

Most ABM marketing tactics fail for a quiet reason that rarely shows up in postmortems. Teams mistake activity for discipline.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.