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The #1 tech marketing blog for curious, lifelong learners.

Marketing and tech are always evolving. Stay up-to-date with the latest trends and news to ensure you evolve with them.
  • CRO
Understanding Friction in the B2B Customer Journey: When Is There Too Much…or Not Enough?
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Mike Duquet
  • Sales
Consumer Decision Making Process: 5 Stages & Modern Changes
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Garrett Mehrguth
  • AI, Content Marketing
How to Edit Like an Editor (With Help From Generative AI)
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Michael Bonebright
  • Paid Media
Precision Targeting in 2025: How AI Pinpoints High-Intent B2B Segments
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Angie Glass-Liu
  • Content Marketing
Top 25 B2B Content Marketing Agencies That Drive Conversions in 2025
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Graysen Christopher

Latest articles

Understanding Friction in the B2B Customer Journey: When Is There Too Much…or Not Enough?

Friction is everywhere, it’s a force of nature, but it could be...

Consumer Decision Making Process: 5 Stages & Modern Changes
The 5 stages of the consumer decision-making process have changed immensely. While...
How to Edit Like an Editor (With Help From Generative AI)

Browse through our complete collection of articles.

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  • Brand
Competitive Differentiation Masterclass: Blueprint for Outflanking Industry Giants

Most of us are too close to our own product to recognize...

  • People & Culture
The Ripple Effects of Leadership: Why Every Conversation Counts

In leadership, there are no neutral moments. Every word, every tone and...

  • Agency Life, B2B
Best Demand Generation Agencies for B2B Companies in 2025
  • Content Marketing
LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy

LTV:CAC is the only lens sharp enough to show whether your marketing...

  • Content Marketing
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era

Directive’s recent webinar brought together a panel of SEO experts to unpack...

  • Revenue Operations
Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks

In the high-stakes world of B2B marketing, hitting your sales goals isn’t...

  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact

Return on Investment. A phrase you hear at every board or stakeholder...

  • B2B
Top 20 B2B Marketing Agencies to Grow Your Pipeline in 2025
  • AI
6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack

Your team has AI tools. What you don’t have is AI efficiency....

  • Revenue Operations
How to Build a Winning Total Addressable Market (TAM): Insights from a Paid Media Operations Manager

Developing a data-driven Total Addressable Market (TAM) is essential for sustainable growth....

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