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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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GLOSSARY
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PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

See more guides
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs is reinforced through varied stories, decisions, observations, and proof over time.
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model: what your team owns, what the partner leads, and how the
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to how you would purchase media placement.
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth in B2B revenue processes and cross-functional judgment.
Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
CTV can build momentum for a sale both before and after accounts start looking to buy, including by defining business problems, establishing vendor
How To Measure Creator Marketing ROI In B2B
Match creator responders and content consumers to CRM contacts and parent accounts using your analytics and attribution stack.
The B2B Fintech PR Playbook: Building Trust With Banks, Buyers And Partners
Strong fintech PR programs align legal, compliance, security, sales, and communications teams around verified claims.
How to Use CTV Audience Targeting Without Wasting Reach on the Wrong Buyers
Target too narrowly and your connected TV audience segments become too small to deliver inventory, frequency, or qualified CTV reach.
Salesforce CRM Implementation: Data Migration, Object Model, and Reporting for B2B
The Salesforce object model should reflect the organization’s revenue cycle, factoring in products, renewals, account relationships, and lifecycle stages.
The Buyer’s Guide to Building B2B Ad Creative That Converts
B2B ad creative makes complex value obvious in seconds and earns trust with every stakeholder who influences a long buying cycle.
What the Best B2B CTV Campaigns for Enterprise Buyers Have in Common
Enterprise CTV gives marketing and sales a shared story that shapes buying groups.
What Strong B2B SaaS Thought Leadership Strategies Have in Common
B2B SaaS has no shortage of content, but most B2B thought leadership strategy still disappears into a stream of familiar takes
How B2B Creator Partnerships Build Trust And Influence Buying Decisions
A credible creator partnership supports buyers through every decision that moves a deal forward.
How Much Does CTV Advertising Cost for B2B Brands?
Beyond the media buy, you’ll have to factor in the cost of DSP fees, audience data, ad serving, verification, measurement, creative, agency management,
How to Build an Employee Advocacy Program on LinkedIn That Actually Drives B2B Demand
Employees earn LinkedIn attention through real experience, useful judgment, and networks built on actual relationships.
B2B Thought Leadership Examples: What Category-Defining Content Gets Right
Memorable narratives earn authority when credible evidence, defensible choices, and useful buyer actions support them.
What the Best B2B SaaS Thought Leadership Strategies Teach the Market
The best B2B SaaS thought leadership strategies, including product-led thought leadership, create a moment of recognition.
Why Most Connected TV Agencies Are Not Built for B2B
Low-cost CTV inventory can waste budget if it repeatedly reaches households that aren’t in your target audience or if it appears in low-quality
B2B Thought Leadership Marketing: Turning Executive Ideas Into Pipeline
Strong thought leadership programs align a real buyer tension with something the executive can credibly say and defend.
What LinkedIn Influencer ROI Really Looks Like For B2B Brands
LinkedIn influencer ROI comes down to the value and acquisition efficiency of the customers a creator actually influences.
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
Household and device data can improve account-level reach, but it can’t confirm that a specific person saw your ad.
How to Build a B2B Thought Leadership Content Strategy

Key Takeaways Effective B2B thought leadership marketing starts with buying committee influence by matching trusted voices to the decisions buyers
How To Scale B2B Ad Creative Automation Without Losing The Message
A shared message system ensures every audience adaptation stays true to what your business can actually deliver.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.