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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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GLOSSARY
GUIDES
PODCAST
REPORTS
STRATEGIES
THOUGHT LEADERSHIP
VIDEO
  • AI PR, Strategies
How To Use Original Research To Earn PR Coverage And AI Citations
  • CTV Advertising, Strategies
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
  • Marketplace Ads, Thought Leadership
Why B2B Wholesale Marketplaces Are Replacing Traditional Distribution
  • LinkedIn Ads, Strategies
LinkedIn Ads Management: Building a Better B2B Growth Engine
  • Product Feed Management, Thought Leadership
Product Data Feeds Explained: The Foundation of B2B Channel Performance
  • Performance, Strategies
B2B Performance Marketing Benchmarks: What Good Looks Like and How To Set Realistic Goals
  • Startups, Strategies
How to Build a Pre-IPO Marketing Strategy for Long Enterprise Sales Cycles

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
See more episodes

S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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  • Ad Creative, Guides
What to Expect From an Ad Creative Service And What to Own In-House
The creative agency vs. in-house debate is really about your operating model:...
  • Creator Marketing, Thought Leadership
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
Your brand’s B2B marketing strategy involves evaluating B2B creator pricing similar to...
  • Guides, Salesforce Agency
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
Salesforce certifications verify platform knowledge, but partner selection must also demonstrate depth...
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Our Guides

See more guides
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
What to Expect From an Ad Creative Service And What to Own In-House
What B2B Content Creator Rates Really Buy: Trust, Not Impressions
The Buyer’s Guide to Choosing a Salesforce Implementation Partner for B2B Teams
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Continue exploring our library

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The Buyer’s Guide to Salesforce Implementation for B2B
Governance and managed optimization protect the Salesforce investment as processes, teams, products, and reporting needs change.
Salesforce Marketing Cloud Implementation for B2B Marketing Teams
A stronger Marketing Cloud strategy starts with the revenue architecture underneath the campaigns.
CTV Attribution for B2B: What You Can Measure, What You Cannot, and What Actually Matters
CTV measurement quality comes down to matching the strength of any attribution claim to the strength of the evidence.
Why the Rules Are Different for B2B Creative Advertising
Distinctive creative should give buyers a reason to remember your brand and evidence to defend choosing it.
LinkedIn Vs. Other Channels For B2B Influencer Marketing: Where Influence Actually Converts
Follower counts and platform buzz drive budget, not evidence of where buyers actually change their minds.
LinkedIn Corporate Influencers Are the New B2B Media Channel
Corporate influencer programs are becoming a trust asset because buyers increasingly weigh credible voices over polished corporate messaging.
The Ultimate Guide to B2B CTV Advertising: Reaching Buying Committees and Driving Pipeline
CTV goes beyond high-impact video to deliver programmatic buying, audience data, and cross-channel measurement across a long decision cycle.
Why Original Research Is Becoming the Foundation of B2B Thought Leadership
Strong B2B proprietary research investigates a meaningful market tension instead of reverse-engineering a preferred headline.
Buyer’s Guide to LinkedIn Influencer Marketing: Build A B2B Program That Drives Pipeline
Strong programs begin with commercial goals, priority accounts, and buying roles before any influencer roster is built.
How to Build a B2B Creator Marketing Strategy Beyond a Single Campaign
Each creator should contribute distinct expertise, audience access, format strength, or market perspective.
How To Earn And Monitor AI Brand Mentions For B2B
Useful AI brand monitoring looks beyond volume to assess accuracy, prominence, and the quality of supporting evidence.
How To Choose A B2B Creator Marketing Platform
Creator fit depends on your program maturity, creator volume, industry, campaign complexity, team capacity, and attribution requirements.
How To Use Original Research To Earn PR Coverage And AI Citations
Original research ideas need a competitive edge to avoid getting lost in the noise.
Why Media Relations In B2B PR Must Move Beyond Coverage
The most effective B2B media relations programs are not designed to maximize mentions.
How to Build a B2B LinkedIn Influencer Marketing Program

Key Takeaways Practitioners influence complex purchases by translating product value into workflows, constraints, and outcomes that buyers already recognize in
Product Data Feeds Explained: The Foundation of B2B Channel Performance
B2B feeds need specifications, compatibility, pack size, lead time, certification, and quote-path logic.
What KPIs Matter in B2B PR in the Age of AI?
Brand authority grows through repeated category association, credible third-party validation, and independent demand for executive expertise.
What Does a B2B Thought Leadership Agency Do?
Thought leadership is the broader system that determines which ideas, experts, and evidence can shape buyer perception.
How B2B Creators Can Improve AI Search Visibility
B2B creators for AI search visibility can help close that gap by producing independent content that connects the brand to relevant problems, categories,
How to Find and Vet B2B LinkedIn Influencers And Creators
A useful LinkedIn influencer search starts with the accounts, buyer roles, industries, and decisions the brand needs to influence, not a follower threshold.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.