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  • Demand Generation
Directive’s Complete Guide to B2B Demand Generation Strategy
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Andrew Wan
  • GTM
Lean Marketing Machine: Maximizing Output During Resource Constraints and High Turnover
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Team Directive
  • ABM
Important KPIs in ABM: Leading and Lagging Metrics for B2B
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Michael Warford
  • B2B Lead Generation
Share of SERP: The 2025 Guide to Owning Your Inbound Growth from Search
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Team Directive
  • Data Analytics
Revenue Acceleration Playbook: How to Scale Hidden Growth Engines Fast
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Team Directive

Latest articles

Directive’s Complete Guide to B2B Demand Generation Strategy

Demand generation requires more than just being a form-fill machine. Rather, it’s...

Lean Marketing Machine: Maximizing Output During Resource Constraints and High Turnover

Doing More With Less Is the New Normal Smaller teams. Tighter budgets....

Important KPIs in ABM: Leading and Lagging Metrics for B2B

Account based marketing (ABM) is popular for B2B enterprises, yet many struggle...

Browse through our complete collection of articles.

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  • Guides
What is a Paid Search Campaign? PPC Explained

Thinking about launching a paid search campaign to promote your business, products,...

what is technical seo
  • Guides
What is Technical SEO and Is It Important?

Technical SEO is the aspect of search engine optimization that focuses on...

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  • Insights
10 Types of Backlinks You Need to Know

Do you know which types of backlinks you should prioritize in your...

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  • Uncategorized
Looker Studio vs. Tableau Desktop: What’s Better for You?

Choosing between Google’s Looker Studio vs Tableau Desktop to help visualize data...

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  • Uncategorized
10 Best A/B Testing Tools Worth Trying

The best A/B testing tools give digital marketers the power to continuously...

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  • Uncategorized
7 Best Backlink Checkers for SEO

Looking for the best backlink checker tool to help you keep track...

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  • PPC
8 Best Mobile Ad Sizes
In the fast-paced world of digital advertising, optimizing your mobile ad creative...
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  • PPC
CPC vs. CPA: What’s the Main Difference?
The CPC metric quantifies the average cost of ad clicks in a...
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  • PPC
8 Awesome Google Text Ad Examples to Follow
Looking for inspiring Google text ads examples for your next PPC campaign?...
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  • Insights
Top 50 Digital Marketing Metrics You Should Know

We use digital marketing metrics every day to quantify the success of...

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