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  • Content Marketing
LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy
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Mehrnisa Khan
  • Content Marketing
From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era
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Michaela Wong
  • Revenue Operations
Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks
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Ishaan Bhardwaj
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill
  • B2B
Top 20 B2B Marketing Agencies to Grow Your Pipeline in 2025
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Graysen Christopher
  • AI
6 Tips for Integrating AI With Your Existing B2B Marketing Tech Stack
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Justin Tagieff
  • Revenue Operations
How to Build a Winning Total Addressable Market (TAM): Insights from a Paid Media Operations Manager
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Max Serrato

Latest articles

LTV:CAC Ratio Calculator: The Metric That Unifies Finance, Marketing, and Strategy

LTV:CAC is the only lens sharp enough to show whether your marketing...

From AIOs to LLMs: How B2B Teams Must Evolve Search Strategy and Reporting for the AI Era

Directive’s recent webinar brought together a panel of SEO experts to unpack...

Advanced Revenue Stream Analysis: Identifying and Plugging Revenue Leaks

In the high-stakes world of B2B marketing, hitting your sales goals isn’t...

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SaaS Marketing Makeover for Notion with Samantha Patterson, Content Marketing Director at PFL.com
SaaS Marketing Makeover for Notion with Samantha Patterson, Content Marketing Director at PFL.com
Sour & SaaS – Season 4 Episode 8 – with Ran Avrahamy, Senior VP, CMO at AppsFlyer
Sour & SaaS – Season 4 Episode 8 – with Ran Avrahamy, Senior VP, CMO at AppsFlyer
SaaS Marketing Makeover for Figma with Kristi Melani, VP of Global Growth Marketing at Anaplan
SaaS Marketing Makeover with Kristi Melani, VP of Global Growth Marketing at Anaplan
Sour & SaaS – Season 4 Episode 7 – with Anna Luo, Senior VP, Customer Innovation & Marketing at Jivox
Sour & SaaS – Season 4 Episode 7 – with Anna Luo, Senior VP, Customer Innovation & Marketing at Jivox
SaaS Marketing Makeover with Tim Hickle, Director of Marketing at Greenlight Guru
SaaS Marketing Makeover with Tim Hickle, Director of Marketing at Greenlight Guru

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