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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
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Bryan Kratz
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
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Daniel Riojas
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
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Graysen Christopher
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
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Mackenzie Griffin
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Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill

Browse through our complete collection of articles.

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How to Source Guest Post Opportunities for SaaS Companies
How to Source Guest Post Opportunities for SaaS Companies

Key Points: Sourcing opportunities for link building and digital PR is one of the most significant hurdles for SaaS companies
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Sour & SaaS – Season 2 Episode 7 – With Former VP of Marketing at Cygilant, David Kirkdorffe‪r
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Sour & SaaS – Season 2 Episode 8 – With HammerTech_US’s VP of Marketing, Virginia Chere Lucet‪t‬
Search Marketing in the Age of COVID-19

Paid search insights and recommendations for software marketers navigating the new normal.
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SaaS Marketing Makeover for Checkr – With LeadIQ’s VP of Growth & Marketing, Ryan O’Hara
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SaaS Marketing Makeover for Pendo – With Drift’s VP of Marketing, Kate Adams
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Sour & SaaS – Season 2 Episode 6 – With MadKudu’s Director of Demand Generation, Hana Jacove‪r
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SaaS Marketing Makeover for Crowdstrike – With ServiceTitan’s Director of Demand Generation, Jared Gardner
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Sour & SaaS – Season 2 Episode 5 – With Lessonly’s CMO, Kyle Lac‪y
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SaaS Marketing Makeover for Marketo – With BombBomb’s VP of Marketing Strategy, John Rougeux
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Sour & SaaS – Season 2 Episode 4 – With Metadata.io’s Director of Growth, Mark Hube‪r
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SaaS Marketing Makeover for BMC Software – With Vidyard’s VP of Marketing, Tyler Lessard
How to Generate Leads for SaaS Businesses from the Experts
How to Generate Leads for SaaS Businesses from the Experts

“Hit your MQLS.” “Can you drive more leads at a lower cost?” “Those leads aren’t quality enough.” As a SaaS
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Sour & SaaS – Season 2 Episode 3 – With 6sense’s CMO, Latané Conan‪t
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SaaS Marketing Makeover for Talkdesk – With Former CMO at WebEx/Domo/Freshworks, David Thompson
State of Search Marketing 2020

The latest search marketing data, insights, and industry benchmarks for software marketers.
The Pillars of Demand Generation for SaaS Companies

Key Points: SaaS and Cloud Software industries are primed for at least a 17% growth this year. The top SaaS companies
Top 5 B2B Marketing Ideas for 2023 (Online Edition)

It’s 2022. It’s not rocket science to realize that some of the best B2B marketing ideas have completely changed from
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SaaS Marketing Makeover for Wordstream – With PathFactory’s Senior Director, Marketing, Cassandra Jowett
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Sour & SaaS – Season 2 Episode 2 – With Auth0’s SVP, Marketing & Growth, Martin Gontovnika‪s
Evolution of the 4 Ps of Marketing

“In marketing, I’ve seen only one strategy that can’t miss – to market to your best customers first.” – John
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Sour & SaaS – Season 2 Episode 1 – With Trainual’s CMO Jonathan Ronzi‪o‬
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SaaS Marketing Makeover for BamboorHR – With Matterport’s CMO, Robin Daniel‪s‬
Graphic representing marketing forecasting.
Constructs to Avoid When Forecasting Marketing Efforts and Reporting

While there are positive trends to indicate a change from the status quo, marketing as a whole is frequently overlooked
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20 Best HubSpot Agencies for Powering B2B Ops
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Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive

Solving tough challenges for ambitious tech businesses since 2013.

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