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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • HubSpot
HubSpot for B2B Marketers: A Practical Guide to Driving Measurable Growth
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Courtney Lill
  • Demand Generation
6 of the Best Demand Generation Tools for B2B Marketers
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Andrew Wan
  • Revenue Operations
Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects
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Courtney Lill
  • Demand Generation
A Guide to Tracking the Demand Generation Metrics That Matter
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Andrew Wan
  • Revenue Operations
B2B Lead Routing in the Age of AI: A Playbook for Consistent Campaign Performance
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Lea Amiri

Latest articles

HubSpot for B2B Marketers: A Practical Guide to Driving Measurable Growth

When GrowLink, a leading agricultural technology provider, redesigned their HubSpot workflows and...

6 of the Best Demand Generation Tools for B2B Marketers

In order to build a quality pipeline, the right demand gen tools...

Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects

Predictive Lead Scoring 2.0 gives B2B marketers a smarter way to manage...

Browse through our complete collection of articles.

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Yours in Marketing – Tamara Yarovoy: How to Align Sales and Marketin‪g‬
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Yours in Marketing – Ross Simmonds: Content Strategy Doesn’t Stop When You Hit Publis‪h‬
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Yours in Marketing – April Dunford: How to Perfectly Position Your Produc‪t‬
Graphic representing conversion rate tips to boost sales.
  • CRO, Perspectives
3 Conversion Rate Optimization Tips to Boost Sales

Three. It only takes three conversion rate optimization tips to advance your...

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Yours in Marketing – Joel Harrison: ABM in B2B Marketing and Growing through Thought Leadershi‪p‬
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Yours in Marketing – Geoff Atkinson: How to Become a Structured Data Maste‪r‬
Graphic representing how to build a successful PPC landing page.
  • CRO, Perspectives
15 Data-Driven Landing Pages Built to Convert

With consumers making purchasing decisions online, one of the most critical factors...

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Yours in Marketing – Seth Avergon: How to Be a Top 1% Markete‪r‬
Graphic representing the creation of lookalike audiences.
  • Perspectives, PPC
Untapped Opportunity – Lookalike Audiences for LinkedIn, Facebook and Google Ads

One of the significant challenges within paid advertising is prospecting while staying...

Graphic showing how to find the best PPC agency pricing for you.
  • PPC
PPC Agency Pricing Models & Costs: How Much Should You Be Paying?

As a search marketing agency, one of the first things most clients...

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Yours in Marketing – Mike Carroll: Combining Sales and Marketing, Creative Alchemy, and Growth Hackin‪g‬
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Yours in Marketing – Rachael Pilcher: B2B Copywriting, Branding, and SNACK‪S‬
Graphic representing the five stars of SEO reputation management.
  • Perspectives, SEO
SEO Reputation Management: 8 Tactics to Manage Your Brand

When a user searches for a specific person or company in Google,...

Graphic showing content marketing strategies that affect traffic.
  • Content, Perspectives
Fresh Content Marketing Strategies That Turn Traffic into ROI

There has never been a better time to utilize content marketing to...

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Yours in Marketing – Brandon Dove and Jeff Zinn: Future of Web Design and Dev Meets SE‪O‬
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Yours in Marketing – Steve Toth: SEO, In-House Marketing, and MOF‪U‬
PPC management leaders share their insight into the PPC industry.
  • PPC
Top PPC Leaders Explain How To Adapt To Changes in PPC Industry

In the crowded space of today’s digital marketing world, paid search marketing...

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Yours in Marketing – Benjamin Shapiro: Martech, Brand Dev, and Lessons for Young Marketer‪s‬
Search marketing agency in top 500 of Inc. 5000 list.
  • Media & Press, News
Directive Ranks in Top 500 on the 2019 Inc. 5000

With a Three-Year Revenue Growth of 965 Percent, the Search Marketing Agency...

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Yours in Marketing – Hal Werner: Content Strategy, Data-Centered Content, and T-Shaped Marketin‪g‬
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Yours in Marketing – Yam Regev: Content Marketing, Growing Your Career, and the #1 Skill Marketers Should Buil‪d‬
15 Ways to Get More Conversions, Starting Today
Graphic representing the power of video content.
  • Content Marketing
The Importance of Video to Marketing Teams

Time. As marketers, it seems as if we don’t have a lot...

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Yours in Marketing – Louis Grenier: Making Marketing Less Slimy, Creating Engaging Content, and the Golden Rul‪e‬

Solving tough challenges for ambitious tech businesses since 2013.

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