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Marketing Blog

The #1 B2B marketing blog for curious, lifelong learners.

Marketing leaders win by learning faster. Explore the latest trends, proven tactics, and expert analysis to stay growth-ready.

  • ABM
Building a Modern Account-Based Marketing Strategy for 2026
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Bryan Kratz
  • SEO
How to Improve Keyword Ranking in Google (Without Chasing Vanity Metrics)
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Daniel Riojas
  • Creative Strategy
Why Every B2B Brand Needs a Creative Strategy: A Guide Across CRO, Website & Marketing
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Graysen Christopher
  • CRO
B2B Landing Page Best Practices: Proven Examples and Strategies for Higher Conversions
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Mackenzie Griffin
  • SEO
Enterprise SEO ROI Forecasting Calculator: Justifying Budgets with Projected Financial Impact
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Macy Myhill

Browse through our complete collection of articles.

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A screenshot showing how to use Serp for an informational intent keyword
Search Intent: The Key To Successful PPC Campaigns

As digital marketers, we recognize how essential it is to know where our target market hangs out online. You can’t
Time to Start Leveraging Database Marketing for PPC

Let’s face it. As marketers, there are a million and two initiatives we run at once, and it can get
Directive, a leading b2b and enterprise search marketing agency, opens fifth location in Austin, Texas.
Search Marketing Agency Adds Fifth Location in Austin, Texas

Directive builds off nationwide and international successes and takes search marketing skills to Texas Feb. 2019 – IRVINE, Calif. –
Graphic showing important things you should be hearing from an account manager.
5 Things You Never Want To Hear From Your Account Manager (But You Should!)

It’s Thursday at 3:00 pm. You’re tired, it’s been a long week, and you’re about to hop on a call
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7 Simple Ways to Lower Your LinkedIn Advertising Costs

According to Foundation Inc, 92% of B2B marketing executives said that LinkedIn was the place they went to find relevant,
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Turn Your Team into an Extension of Your B2B Marketing Department

In the world of B2B, marketing has to closely align with business goals, the present market, client success, and sales,
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Increase Conversion Rate By Remarketing: A Step-by-Step Guide

What is Remarketing? To understand how you can utilize remarketing campaigns in your PPC strategy to increase your conversion rate,
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How to Reduce Bounce Rate and Make it Last

Imagine you run a 24-hour restaurant. You have hundreds of patrons coming in all hours of the day and night
Do You Have the Right Social Media Marketing Strategy?

As Erik Qualman, a #1 best-selling author and motivational speaker once said, “We don’t have a choice on whether we
Image of Derek Gerber in his office after discussing B2B marketing with the Directive team.
Moment with a Marketing Maverick – Derek Gerber

Derek Gerber is the global marketing director at ActivePDF, the leading global provider of automated, server-side PDF tools. Derek is
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Landing Page Design Best Practices: Increasing Conversions Strategically

Imagine you want to take a bath after a long day at work. You run the water at the perfect
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Digital Content Marketing: The Art of Storytelling

Did you know that digital content marketing obtains three times more leads than paid search advertising? It’s now 2019. It’s time
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5 Tactics To Test Today For Better Account-Based Marketing

Are you struggling with obtaining marketing-qualified leads? Stuck wondering how you can improve the quality of the leads your campaigns
The Importance of Branding and Positioning

If you’ve been following along with our videos, you probably noticed we had re-branded recently. Today, I want to discuss
Advice for First Time Business Leaders

A hard question to answer for a lot of people is, “What do I need to do to go from
How to Make Tough Business Decisions as a Marketing Leader

Today, we’re going to discuss how to make tough business decisions as a marketing leader. Every day we have decisions
Directive awarded Top B2B Service Provider award along with others.
Directive Named as a Top B2B Service Provider in 2018

Since our founding in 2014, Directive has grown into a leading B2B and enterprise search marketing agency with over 50
Importance of a Singular Metric for Marketing and Sales
Marketing is comprised of a magnitude of channels where we are tracking various figures. Aligning ourselves with sales metrics is critical to secure
Re-approaching Your Buyer’s Journey in 2019

It is natural for marketers and sales professionals when building out sales process steps and marketing collateral to build structures
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B2B SEO Tactics To Reduce Marketing Spend This Year

In the world of B2B SEO, strategies are constantly changing. Factors that play a role in our ever-changing industry include
Empowerment: The Key to Employee Ownership

Move Out of Your Comfort Zone Empowerment is the key to employee ownership. This takes many forms from self-reflection on
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How to Optimize Your Google Ads Budget From KPI Metrics
How much should you be spending on Google Ads? There’s more that goes into the budget planning process than choosing a number. Here
Using tools like a laptop and iPhone to set up successful B2B social media marketing.
3 Reasons Why B2B Social Media Marketing is Your Secret Weapon

There is no doubt that B2B social media marketing has become an increasingly dominant key ingredient for a successful marketing
8 Types of Content to Fill Gaps in the B2B Buyer’s Journey

In today’s digital era, having a strong content marketing strategy is essential, particularly in the B2B space. Effective B2B content
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20 Best HubSpot Agencies for Powering B2B Ops
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The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an outlined strategy for building a successful foundation during that time.

Solving tough challenges for ambitious tech businesses since 2013.

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