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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
B2B finance influencer expertise spans cash flow, profitability, planning, pricing, valuation, and...
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  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Uncategorized
How to Build a B2B Tech PR Strategy That Earns Buyer Trust

Key Takeaways Enterprise tech PR isn’t just a bigger media push. It...

  • Guides, Influencer, SaaS
Top 25 B2B SaaS Influencers Leading the Software Conversation
The best B2B SaaS influencers explain the trade-offs behind pricing, product, hiring,...
  • Marketplace Ads, Strategies
Amazon Business Advertising: How Suppliers Reach Business Buyers on Amazon’s B2B Marketplace

Key Takeaways Amazon Business gives suppliers access to procurement demand from more...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Guides, Influencer
  • Webinar
Top 25 B2B Finance Influencers Informing Investment Decisions
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
How to Build a B2B Tech PR Strategy That Earns Buyer Trust
Top 25 B2B SaaS Influencers Leading the Software Conversation
Amazon Business Advertising: How Suppliers Reach Business Buyers on Amazon’s B2B Marketplace
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How To Earn And Monitor AI Brand Mentions For B2B
Useful AI brand monitoring looks beyond volume to assess accuracy, prominence, and the quality of supporting evidence.
Product Feed Management Tools Vs. a Managed Feed Program: How B2B Teams Should Choose
Product feed management tools can transform catalog data, validate required fields, schedule updates, and publish channel-ready outputs.
How To Choose A B2B Creator Marketing Platform
Creator fit depends on your program maturity, creator volume, industry, campaign complexity, team capacity, and attribution requirements.
How To Use Original Research To Earn PR Coverage And AI Citations
Original research ideas need a competitive edge to avoid getting lost in the noise.
Why Media Relations In B2B PR Must Move Beyond Coverage
The most effective B2B media relations programs are not designed to maximize mentions.
How to Build a B2B LinkedIn Influencer Marketing Program

Key Takeaways Practitioners influence complex purchases by translating product value into workflows, constraints, and outcomes that buyers already recognize in
Product Data Feeds Explained: The Foundation of B2B Channel Performance
B2B feeds need specifications, compatibility, pack size, lead time, certification, and quote-path logic.
What KPIs Matter in B2B PR in the Age of AI?
Brand authority grows through repeated category association, credible third-party validation, and independent demand for executive expertise.
What Does a B2B Thought Leadership Agency Do?
Thought leadership is the broader system that determines which ideas, experts, and evidence can shape buyer perception.
How B2B Creators Can Improve AI Search Visibility
B2B creators for AI search visibility can help close that gap by producing independent content that connects the brand to relevant problems, categories,
How to Find and Vet B2B LinkedIn Influencers And Creators
A useful LinkedIn influencer search starts with the accounts, buyer roles, industries, and decisions the brand needs to influence, not a follower threshold.
Marketing for Distributors: Channel Strategies That Drive B2B Wholesale Revenue
Effective distributor marketing starts with the buying motion and product economics, then selects channels that fit both.
15 Best LinkedIn Influencer Marketing Platforms for B2B Brands
A successful implementation should make the program easier to run and easier to measure.
How To Find The Right B2B Content Creators For Your Brand
Universal rankings can't account for your industry, your evidence standards, or the decision the content is supposed to move forward.
TikTok For Business: How B2B Brands Build And Manage A Company Account

Key Takeaways A TikTok Business Account gives B2B brands the commercial tools needed to manage an official company presence. Business
Channel Marketing: The B2B Guide To Driving Demand Through Distributors, Dealers, And Retail Partners
Manufacturers that sell through distributors, dealers, resellers, or retail partners are being asked to do two difficult things at once.
B2B Creator Marketing: Partnering With Creators To Reach Buyers

Key Takeaways The best B2B creators turn hands-on operating experience into knowledge buyers can use. Follower count means less than
Product Title and Attribute Optimization for B2B Product Feeds

Key Takeaways B2B product titles should lead with the information buyers use to confirm fit, such as product type, technical
Manufacturing Marketing Agency: Why Generalist Agencies Fail B2B Manufacturers
The right manufacturing marketing agency studies that system before choosing tactics.
Manufacturing Marketing Strategy: How B2B Manufacturers Build Pipeline Beyond Trade Shows and Field Reps
Digital marketing strengthens trade shows, distributor relationships, and field sales by helping buyers arrive informed and ready for a more productive conversation.
Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
Reddit Ads Attribution for Complex B2B Buying Journeys
Reddit attribution should show where the channel sourced demand, where it influenced active opportunities, and where the evidence is too weak to claim
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.