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The Attribution Trap:
 The Cost of Perfect Attribution
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.

The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.

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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Guides, Influencer
Top 25 B2B Finance Influencers Informing Investment Decisions
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  • Directive Perspectives, Thought Leadership
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
"Ultimately, if we drive visibility without strategy, those metrics are just data...
  • Guides, Influencer, SaaS
Top 25 B2B SaaS Influencers Leading the Software Conversation
The best B2B SaaS influencers explain the trade-offs behind pricing, product, hiring,...
  • Marketplace Ads, Strategies
Amazon Business Advertising: How Suppliers Reach Business Buyers on Amazon’s B2B Marketplace

Key Takeaways Amazon Business gives suppliers access to procurement demand from more...

  • Salesforce Agency, Strategies
How to Implement Salesforce Sales Cloud for B2B Sales Teams

Key Takeaways Sales Cloud implementation should focus on business goals, users, sales...

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Directive leadership shares market insights and practical advice to guide B2B strategy and investment.
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Our Guides

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  • Guides, Influencer
  • Webinar
Top 25 B2B Finance Influencers Informing Investment Decisions
AI Visibility Tools vs. GEO Agencies: What B2B Brands Actually Need in 2027
Top 25 B2B SaaS Influencers Leading the Software Conversation
Amazon Business Advertising: How Suppliers Reach Business Buyers on Amazon’s B2B Marketplace
How to Implement Salesforce Sales Cloud for B2B Sales Teams
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How B2B Creator Partnerships Build Trust And Influence Buying Decisions
A credible creator partnership supports buyers through every decision that moves a deal forward.
How Much Does CTV Advertising Cost for B2B Brands?
Beyond the media buy, you’ll have to factor in the cost of DSP fees, audience data, ad serving, verification, measurement, creative, agency management,
How to Build an Employee Advocacy Program on LinkedIn That Actually Drives B2B Demand
Employees earn LinkedIn attention through real experience, useful judgment, and networks built on actual relationships.
B2B Thought Leadership Examples: What Category-Defining Content Gets Right
Memorable narratives earn authority when credible evidence, defensible choices, and useful buyer actions support them.
What the Best B2B SaaS Thought Leadership Strategies Teach the Market
The best B2B SaaS thought leadership strategies, including product-led thought leadership, create a moment of recognition.
Why Most Connected TV Agencies Are Not Built for B2B
Low-cost CTV inventory can waste budget if it repeatedly reaches households that aren’t in your target audience or if it appears in low-quality
B2B Thought Leadership Marketing: Turning Executive Ideas Into Pipeline
Strong thought leadership programs align a real buyer tension with something the executive can credibly say and defend.
What LinkedIn Influencer ROI Really Looks Like For B2B Brands
LinkedIn influencer ROI comes down to the value and acquisition efficiency of the customers a creator actually influences.
How to Build a B2B CTV Advertising Strategy Around the Buying Committee
Household and device data can improve account-level reach, but it can’t confirm that a specific person saw your ad.
How to Build a B2B Thought Leadership Content Strategy

Key Takeaways Effective B2B thought leadership marketing starts with buying committee influence by matching trusted voices to the decisions buyers
How To Scale B2B Ad Creative Automation Without Losing The Message
A shared message system ensures every audience adaptation stays true to what your business can actually deliver.
The Buyer’s Guide to Salesforce Implementation for B2B
Governance and managed optimization protect the Salesforce investment as processes, teams, products, and reporting needs change.
Salesforce Marketing Cloud Implementation for B2B Marketing Teams
A stronger Marketing Cloud strategy starts with the revenue architecture underneath the campaigns.
CTV Attribution for B2B: What You Can Measure, What You Cannot, and What Actually Matters
CTV measurement quality comes down to matching the strength of any attribution claim to the strength of the evidence.
Why the Rules Are Different for B2B Creative Advertising
Distinctive creative should give buyers a reason to remember your brand and evidence to defend choosing it.
LinkedIn Vs. Other Channels For B2B Influencer Marketing: Where Influence Actually Converts
Follower counts and platform buzz drive budget, not evidence of where buyers actually change their minds.
LinkedIn Corporate Influencers Are the New B2B Media Channel
Corporate influencer programs are becoming a trust asset because buyers increasingly weigh credible voices over polished corporate messaging.
The Ultimate Guide to B2B CTV Advertising: Reaching Buying Committees and Driving Pipeline
CTV goes beyond high-impact video to deliver programmatic buying, audience data, and cross-channel measurement across a long decision cycle.
Why Original Research Is Becoming the Foundation of B2B Thought Leadership
Strong B2B proprietary research investigates a meaningful market tension instead of reverse-engineering a preferred headline.
Buyer’s Guide to LinkedIn Influencer Marketing: Build A B2B Program That Drives Pipeline
Strong programs begin with commercial goals, priority accounts, and buying roles before any influencer roster is built.
How to Build a B2B Creator Marketing Strategy Beyond a Single Campaign
Each creator should contribute distinct expertise, audience access, format strength, or market perspective.
How To Earn And Monitor AI Brand Mentions For B2B
Useful AI brand monitoring looks beyond volume to assess accuracy, prominence, and the quality of supporting evidence.
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
LIVE VIRTUAL WEBINAR

The Attribution Trap:
The Cost of Perfect Attribution

  • Tuesday, November 17
    2:30pm EST

Solving tough challenges for ambitious tech businesses since 2013.

Explore Partnership
S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.