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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Our Guides

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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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The Witness: Why Your Demand Gen Engine Dies in the First 30 Days
Why demand engines often fail within the first 30 days and an outlined strategy for building a successful foundation during that time.
The Definitive Guide to B2B SEO & Content Trends in 2026

If you’re running marketing for your B2B company or doing research on how to stand out from the competition, you
The Definitive Guide to a Scalable RevOps B2B Attribution Model

If you’re part of a B2B marketing team that has built an attribution model focused on last-touch, you’re in very
The B2B Niche Domination Strategy: How to Achieve a Leading Market Position

Niche domination is the discipline of choosing a narrow segment you can win decisively, shaping buyer perception with a focused
The Witness: You Don’t Need A Rebrand, You Need A Strategy
A marketing rebrand is often not the solution when pipelines stall and campaigns fail to convert. They state that a rebrand will not
The B2B Lead Generation Strategy Built for Today’s Buyers

Traffic and MQL volume matter, but only if they lead to meetings, opportunities, and deals. Instead of chasing more clicks,
A Practical Guide to Generative Engine Optimization vs. Traditional SEO

Search has always been about connecting searchers with the information they need through rankings and visibility, but the way we
A Practical Playbook for Building a B2B Go-To-Market Strategy

A b2b go-to-market strategy is a cross-functional plan that defines who you sell to, how you reach them, and how
The Playbook for Building a Scalable B2B Lifecycle Marketing Framework

If lifecycle marketing at your company still means a few nurture emails after a deal closes, you are leaving revenue
How to Optimize Content for AI Search in 2026

Key Takeaways Lead with answers: Start each piece with a clear, extractable summary (like this one). Structure for AI and
Sour & Saas Episode 2: Meta Ads for B2B with Angie Glass-Liu, Paid Media Manager at Directive
Meta vs. LinkedIn for B2B: Many B2B marketers believe Meta (Facebook/Instagram) is only for Business-to-Consumer (B2C) and e-commerce, while LinkedIn is strictly for
10 Common Marketing Automation Mistakes (and How to Avoid Them)

Unfortunately, marketing automation mistakes rarely show up as loud, obvious failures. More often, they quietly accumulate inside your data model,
How Creativity and Data Work Together in Modern Marketing Strategies

B2B marketers feel constant pressure to produce revenue lift and maintain a strong brand. The companies that consistently grow do
Emerging Trends in Answer Engine Optimization for 2026

Key takeaways AEO and GEO are basically two names for the same playbook now, aimed at influencing what AI engines
How to Conduct a B2B SEO Audit

I’ve audited hundreds of B2B websites, and here’s what I’ve discovered, most teams make the same critical mistakes while missing
8 Programmatic Ad Management Best Practices B2B Marketers Should Know

In B2B, sloppy programmatic execution does more than waste money. It confuses your read on what works, undermines trust in
The Definitive Guide to HubSpot’s Marketing Automation Tools and Capabilities

HubSpot Marketing Automation is more than a set of buttons and triggers; it’s the foundation for capturing interest, qualifying it,
The Automation Guide for Improving Conversion Rates and B2B User Experience

There’s a moment every B2B marketer hits where you realize the real conversion killer isn’t your offer, or your traffic,
The 2026 Blueprint for Scaling B2B Content Creation

Most advice on “B2B content creation” optimizes for clicks instead of customers, and people talk about scaling b2b content creation
The Witness: Your B2B Ads Are Too Safe
If your competitor could run your exact ad and it would still make sense, it's too safe — this video breaks down why
How to Measure & Maximize ROI with B2B SaaS Marketing Services

Key takeaways Most SaaS companies fail to measure ROI correctly because they don’t align timelines, attribution, and customer value. Marketing
The Complete Guide to Generating B2B Leads That Convert

Generating leads isn’t a problem for most B2B marketers. What is a challenge is converting those leads into sales. Pipelines
The 2026 B2B CRO Trends Shaping Revenue Growth

Everyone keeps talking about “doing more with less” but CRO is the one place where that’s actually true. Paid traffic
The Playbook Behind Top B2B SEO and Content Strategies

You’re not trying to publish more content just for the sake of it. You’re trying to create a content engine
Buyer’s Guides
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

  • Tuesday, October 20
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.