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Breaking Down The Verdict:
9 Paid Media Benchmarks B2B Marketing Leaders Need To Know
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Why B2B Marketers Can No Longer Treat CTV as an Awareness-Only Channel
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The Podcast for B2B Leaders

Tune in to the GTM Confessions podcast, where we interview top B2B leaders to uncover the strategies and secrets driving their greatest successes.
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Latest Episodes

GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
GTM Confessions EP 04: The Marketer With No Industry | Brandi Eppolito, CMO at Moxie
Brandi Eppolito, CMO at Moxie, has gone from ecommerce to K-12 to DEI hiring to EdTech to medspas. This episode digs into whether
GTM Confessions EP 03: The CRO Who Keeps Starting Over | Matt Schatz, CRO at Hivelocity
Matt Schatz, CRO at Hivelocity, has rebuilt revenue organizations six times across Rackspace, WP Engine, Bazaarvoice, and more. This episode breaks down what
GTM Confessions EP 02: A Letter To Marketing From A CRO | Kevin Feagan, CRO at Cleverbridge
Kevin Feagan, CRO at Cleverbridge, says what most CROs won't say on camera. What marketing reports that means nothing to sales, and what
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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
S1E2: Applying the Liquid Death shock value to B2B marketing.
S1E3: Being singularly focused, versus being everything to everybody.
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Latest Blogs

  • Directive Perspectives, Thought Leadership
9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
"The stat I can't stop thinking about from Shoptalk 2026: roughly 65...
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  • Retail & Wholesale Marketing, Thought Leadership
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Channel conflict occurs when participants in the same route to market compete...
  • Product Feed Management, Thought Leadership
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
A feed can be accurate on launch day and drift after the...
  • Executive & Founder Brand, Thought Leadership
Founder-Led Content Is How a Founder Brand Gets Built On Social
A recognizable founder brand develops when a small set of meaningful beliefs...
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Our Guides

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  • Directive Perspectives, Thought Leadership
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9 B2B Commerce Truths I Brought Home from Shoptalk Fall 2026
Channel Conflict in B2B Commerce: Why Your Paid Media Is Competing With Your Own Distributors
Ecommerce Feed Management: Building Feed Governance That Scales for B2B
Founder-Led Content Is How a Founder Brand Gets Built On Social
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A Guide to Generative Engine Optimization (GEO) Best Practices

The shift to AI-powered search is reshaping how B2B buyers discover solutions. When prospects ask ChatGPT about your industry or
A Roadmap for Building a Data-Driven B2B Sales Strategy with Analytics

Sales as a business discipline can occasionally feel like it’s only about people. Making connections, building relationships, and finding ways
The Witness: Why Million Dollar B2B Campaigns Fail Before Launch
Every campaign starts with three things locked in before we write a single ad. One, the funnel stage. Are we optimizing for awareness,
7 Benefits of Customer Lifecycle Marketing That Drive Growth

B2B and SaaS organizations often struggle not because teams lack talent or effort, but because their operating model is built
Sour & Saas Episode 1: How to Win LinkedIn Video with Ads with Ding Zheng, Co-Founder at EventShark
By tightening how your content is structured, you make it simple for Google and LLMs to understand what you offer and why you’re
A Practical Strategy for Turning B2B Google Analytics Data Into Revenue Insights

If there’s a foundational truism in B2B analytics and business intelligence, it’s that your analytics is only as good as
Predictive Lead Scoring 2.0: Laser-Focusing Resources on Your Highest-Value Prospects

Predictive Lead Scoring 2.0 gives B2B marketers a smarter way to manage marketing as a percentage of revenue. Instead of
A Practical Go-To-Market Playbook for B2B Revenue Growth

A B2B go-to-market strategy is more than a launch plan. It’s the blueprint for who you serve, how you reach
The Playbook for High-Performing B2B Marketing Analytics Teams

There are two major hurdles that marketing teams commonly face when trying to prove their value to the larger organization.
The Witness: Stop Over-Optimizing Your LinkedIn Ads
Learn why over-optimizing paid social campaigns hurts B2B performance and how focusing on qualified pipeline beats chasing perfect CPL or CPC.
Customer Lifecycle Marketing Examples That Fuel Measurable Growth

Many B2B teams talk about lifecycle marketing, but few can point to programs that actually deliver measurable revenue outcomes. Retention
15 B2B SEO Tools Every Revenue Team Should Use in 2026
The Witness: Lead Generation vs Demand Generation vs Customer Generation
Learn why customer generation beats lead gen and demand gen, and how B2B marketers can drive real pipeline, qualified leads, and revenue in
A Practical Guide to Customer Lifecycle Marketing for B2B

B2B growth is about more than just acquisition, it’s about retention and expansion. That’s why customer lifecycle marketing is so
A Practical Guide to Building a B2B Brand Identity

A practical B2B brand identity starts with clarity. You define your purpose and positioning, translate those decisions into consistent verbal
4 Ways HubSpot Can Supercharge Your Digital Marketing

What good is a Marketing Automation Platform with a shiny UI and all the features you need to get results
The 5 B2B Marketing Automation Platforms to Know in 2026

B2B marketing automation platforms (MAPs) are no longer just about flashy features and vanity metric dashboards. Today, a MAP should
The Top 5 Programmatic Platforms Leading the Way in 2026

25 ChatGPT Ads Agencies to Watch in 2026 As we approach 2026, choosing the right programmatic advertising platforms is no
The Definitive Guide to Building a Winning Marketing Automation Strategy

Your marketing team juggles 47 tabs and three dashboards, hoping leads don’t slip through the cracks. Meanwhile, your board wants
HubSpot for B2B Marketers: A Practical Guide to Driving Measurable Growth

When GrowLink, a leading agricultural technology provider, redesigned their HubSpot workflows and lead nurturing processes, they discovered how much revenue
6 of the Best Demand Generation Tools for B2B Marketers

In order to build a quality pipeline, the right demand gen tools must be selected. These will allow you to
A Guide to Tracking the Demand Generation Metrics That Matter

Teams responsible for measuring marketing performance should be careful not to mistake movement with effectiveness. Growth is measured by how
B2B Lead Routing in the Age of AI: A Playbook for Consistent Campaign Performance

When teams lose headcount, even the best campaigns and pipeline workflows can grind to a halt. Leads often reach dead
How to Build a B2B Content Funnel That Actually Converts

Most marketers still build content calendars by format and keyword. But real demand generation comes from understanding how buyers think,
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20 Retail and Wholesale Marketing Agencies That Turn Catalogs Into B2B Revenue
Retail and wholesale growth looks simple from the outside because a product, a price, and a place to buy already exist.
Videos
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Directive Voices: Ask Your CFO What PR Drove Last Quarter. See What Happens.
Kimberly Deese explains why PR budgets die in boardrooms and shares three frameworks for tying earned media to metrics your CFO actually tracks...without
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Breaking Down The Verdict: 9 Paid Media Benchmarks B2B Marketing Leaders Need To Know

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S1E1: Dinosaurs, leave-behinds, and the art of evoking jealousy.
Garrett Mehrguth has a heart-to-heart with Alina Vandenberghe, Co-founder & co-Ceo @Chili Piper, about the merits of physical gifts from vendors, and how sales and marketing should be pointing their ship sin the same direction… or sink on their own.
S1E2: Applying the Liquid Death shock value to B2B marketing.
Think you know how to best your competition? Comparison may be the exact opposite thing you should. See why when Garrett Mehrguth sits down with Anthony Kannada, Founder & CEO at AudiencePlus.
S1E3: Being singularly focused, versus being everything to everybody.
With digital covered, how do you effectively surround an account from a physical perspective and really get them to notice you? Garrett Mehrguth gets the scoop from Corinna Owens, Fractional ABM, GTM Advisor, and podcast host.