Archive
Category: Guides
What is a Google Text Ad? Essential Guide
Why should every digital marketer learn how to create a Google text ad? Text ads, also known as search ads, appear on Google’s search engine results pages (SERPs) and in other locations throughout the Google search network. Presently, Google is the most popular search engine, processing almost 6 billion searches per day. Advertisers that use […]
How to Setup Google Tag Manager in WordPress (Step-by-Step)
Looking for instructions on how to set up Google Tag Manager (GTM) on your WordPress account? In this short guide, you’ll discover two ways to set up Google Tag Manager and connect other Google services to your WordPress account. What is Google Tag Manager? Google tag manager is a free service provided by Google that […]
Negative Keyword Match Types: Essential Guide
Using negative keyword match types to customize your keyword targeting can have a significant impact on campaign performance. Adding to your negative keyword list helps ensure that your ads only show for searches that are relevant to the products and services you offer. As a result, you’ll provide more relevant ad experiences for your audiences, […]
Squeeze Page vs Landing Page: What’s the Real Difference?
Do you know the difference between a squeeze page vs landing page? You will soon! This is a common source of confusion for anyone learning how to create a landing page, so we created this guide to explain the similarities and differences between a squeeze page vs landing page. Squeeze Page vs Landing Page: What’s […]
Digital Advertising 101: Everything You Need To Know
Welcome to Digital Advertising 101 – thanks for visiting! We created this guide to provide our readers with a simple introduction to digital advertising. In this guide, we’ll answer the following questions: What is Digital Advertising? Why is Digital Advertising Important in 2020? How Does Digital Advertising Work? What are the Major Types of Digital […]
What is Keyword Targeting? Essential Guide
When you’re marketing your brand, products, or services on Google Ads, there are many different ways to customize how and when your ads are presented to target audiences. In addition to methods like audience segmentation and geographic targeting, keyword targeting is one of the best ways to ensure that your ads are seen by prospective […]
How to Get Started in Digital Marketing
Wondering how to get started in digital marketing? Digital marketing professionals are in huge demand right now, and that demand is only going to increase as global digital advertising sales increase by billions of dollars each year. That’s exactly why now is the best time to get your digital marketing career started. We need more […]
How to Get into Digital Marketing
Looking for tips and advice on how to get into digital marketing? Digital marketing is an increasingly attractive career path for young people with strong digital skills and a love for learning. Digital marketers earn great pay working independently and in teams to deliver on marketing initiatives that have a huge impact on their businesses […]
Google Optimize Tutorial: Setting Up Your First Experiment
Looking for a Google Optimize tutorial to help you get started with the most powerful free conversion rate optimization (CRO) platform online? Look no further – we’ve put together this quick Google Optimize tutorial that shows you step-by-step how to configure your first Google Optimize test. Let’s dive right in and go through exactly how you […]
What is a PPC Strategy? How to Build a PPC Plan
Are you working on a PPC strategy that will help you dominate your competition in paid search and drive more revenue-generating traffic to your website than ever before? Remember the difference between strategy and tactics in PPC: tactics are the specific techniques or methods used to accomplish an objective, while a strategy is an over-arching […]
