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PPC

The Hard Truth About CTR

Click-through rate (CTR) is one of the first metrics on the monthly...

Monthly Reporting Is Not Enough

How many leads did you reach this month? If you’re a marketer,...

Got Your Budget Cut? Here’s What to Do About It

While the majority of marketers are expecting increases to their marketing budget...

facebook ads graphic
The Recipe for a Winning B2B Facebook Ads Strategy

While a majority of B2C companies are crushing the social media marketing...

Don’t Start a Campaign without these 11 B2B Marketing Tools

High conversion rates aren’t an accident. There’s nothing fluky about them. Yet...

5 B2B Marketing Strategies to Show Up on the First Page of Google without Ranking Organically

There are absolutely no guarantees with SEO. You could spend thousands of...

3 Marketing Activities to Increase Your Google SERP CTR

Keyword rankings used to be more important than they are today. The...

Why Monopolizing SERPs is Your Next Best B2B Marketing Tip

Today’s SEO is far more nuanced and sophisticated than even just a...

Why Your B2B Marketing Plan Stalls: How to Break Down the Silos in Your Organization

Digital marketing has been run in silos since the beginning of time....

9 B2B Directories to Generate Demand and Leads
Being listed on the right industry directories has always been so important.Ever...