Every year brings with it new and exciting developments for marketers. As it is, marketing is a fast moving industry — one where you definitely don’t want to get left behind. Getting left behind in the marketing world is the equivalent of losing your debit card in a grocery store line. Everyone is going to […]
That’s a provocative title, isn’t it? It blatantly implies a few things. First, that you don’t know what you’re doing with your keyword suggestions and, second, that a good SEO agency does. While that might sound like a harsh statement, here’s another truth to follow it up: if you hire an SEO agency that knows […]
Click-through rate (CTR) is one of the first metrics on the monthly report. Everyone obsesses over it, wondering why Campaign A is outperforming Campaign B. But here’s the thing. It’s actually not that important. Not in the grand scheme of things, anyway. It does serve a purpose. It can be a helpful leading indicator to […]
How many leads did you reach this month? If you’re a marketer, chances are you already have a report handy with the answer. Monthly reporting is crucial to the success of any business. It gives a glimpse into which marketing efforts are paying off and which you need to improve (or eliminate.) Without a data-driven […]
While the majority of marketers are expecting increases to their marketing budget this year, 14% are bracing for a cut. This is up from only 3% who expected cuts a few years ago and is the second highest reported percentage in the last five years for B2B marketers. Budget cuts, while unpleasant, aren’t necessarily the […]
High conversion rates aren’t an accident. There’s nothing fluky about them. Yet only 22% of companies feel that their conversion rates are adequate, according to HubSpot. So how can you avoid being the other 78%? Start by using tools that solve problems and provide shortcuts. There’s no reason to guess which campaigns will work. You […]
Every day, more than 6 billion queries are typed into Google. That’s more than 6 billion chances for a link to your website to appear on someone’s screen. You like your odds. But there’s a lot standing in your way. You find yourself asking a lot of questions, like “what keyword should I target?” and […]
Keyword rankings used to be more important than they are today. The vast majority of clicks went to the first few positions. So getting into the first three positions meant everything. Even the third position would receive exponentially more clicks than positions six through ten. However, that’s all starting to change. SERPs are personalized to […]
Today’s SEO is far more nuanced and sophisticated than even just a few years ago. That’s because search engines are more fluid, faster, and smarter, too. They can understand what you’re looking for and why you might be looking for it, in fractions of a second, before completely personalizing the results you see. Then they […]
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