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Blog
What is Search Ad Copy? 7 Tips to Improve Ad Copy
What is search ad copy and what role does it play in the success of your PPC marketing campaigns? Excellent search ad copy can make the difference between an impression and a click, but the space limitations associated with display and text ads can make it challenging to convey a meaningful message to your target […]
What is an SEO Keyword Strategy?
Are you working to develop an optimized SEO keyword strategy for an upcoming organic search campaign? The common goal of an organic search campaign is to have the content you create appear in the search engine results pages for users who might be searching for content related to your product or service. Search engines rely […]
Google Search Console vs Google Analytics: What’s the Difference?
Do you know the difference between Google Search Console vs Google Analytics for your website? If you’re setting up Google tools and applications to track digital marketing metrics on your website, you’ll need to get familiar with Google Analytics, Google Search Console and the differences between them. In this article, we’ll explain the key differences between Google […]
Responsive Display Ads Explained: When to Use?
Have you tried optimizing your PPC advertising campaigns with responsive display ads? Responsive display ads are the new default ad type on the Google display network, and they offer two important features that make them attractive for digital marketers: Responsive display ads are device responsive, automatically changing their size and appearance to fit the screen of […]
5 Inspiring Remarketing Ad Examples
The best remarketing ads give customers a great reason to return to your website and browse new products or services, complete an abandoned transaction or take advantage of a special sale. What makes remarketing ads special? It’s all about targeting. Remarketing allows digital marketers to target advertisements specifically to users that have previously visited their website […]
The 6 Most Important On-Page SEO Factors
Which on-page SEO factors are most important when it comes to ranking your websites on search engines? Google uses over 200 different ranking factors to determine how websites like yours should be ranked in its search engine results. Most of these factors fall into one of three categories: Technical SEO ranking factors, which include signals […]
What Is Copy Testing and Is It Necessary?
Are you using copy testing to ensure that your landing page sales copy is connecting with your target audience and driving conversions?
Top 12 Call to Action Examples to Improve Conversions
Looking for some call to action examples to help you optimize your landing pages? To get the most value for their marketing efforts, digital marketers must carefully optimize their landing pages to increase conversions and drive campaign success. That includes optimizing Call-to-Action (CTA) buttons by testing different variations of CTA copy to determine which one […]
15 Inspiring Social Proof Examples to Improve Your Marketing
Looking for the best social proof examples to inspire your digital marketing strategy? In today’s competitive marketplace, prospective customers are looking for signals that your brand can be trusted to deliver results. Social proof marketing works because it demonstrates that other people have gotten great results by purchasing or partnering with your brand, which just might inspire […]
Top 7 Retargeting Platforms
Retargeting ads are a valuable way of reminding customers about your products and services, whether or not they've made a purchase in the past. Use one of the recommended platforms to effectively reach your target audience with the right message that brings them back to your landing pages ready to convert.
