Inside SEO training: Hotjar — The Hottening Part I

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Inside SEO training: Hotjar — The Hottening Part I

An inside look into our informative SEO training sessions. This week Andy Monte, our amazing Director of SEO, goes over the different benefits of using Hotjar to increase conversions and client’s overall bottom line.

Marcel Estebanin
October 12, 2018

Budgets & Spending: Gather Data Quickly so You Can Get to Efficiency Faster. Here’s How

I have a quick question I wanted to go over with you that we get a lot from our clients. I’m actually in the middle of building a proposal right now and it made me think about it. One of the biggest things we get from clients is push back or an understanding of the […]

What are the best techniques for off page SEO in B2B?

Today we’re going to answer a question from Quora, that we also get from our clients a lot, which is: “What are the best techniques for off page SEO in B2B?” Let’s address this and share two great things you can be doing today. If you’re in B2B and you’re worried about your search engine […]

Garrett Mehrguthin
September 21, 2018

The Ideal Skill Set for a Search Marketer [VIDEO]

Hey everybody. My name is Garrett Mehrguth. I am the CEO and co-founder of Directive Consulting and today we’re going to talk about the ideal skill set for a search marketer.   Don’t miss a video! Subscribe to YouTube! I was on Twitter and a lot of the people in the industry were discussing what […]

The Power of Asking Why in Search Marketing [VIDEO]

Hey everyone! My name is Garrett Mehrguth. I am the co-founder and CEO of Directive Consulting and today we’re going to be discussing the power of asking “why” in search marketing. We find that positioning and knowing why someone chooses your product and service is, at the end of the day, the most important thing […]

Directive Answers Quora: “What’s the best way for a B2B business to build links for SEO?” [Video]

If you’re looking for the best ways to build links as a B2B business, I have three for you that I would recommend. Partner Links The first one is going to be the easiest one, and if you go to your website right now for your B2B business, scroll to the very bottom. Do you […]

Directive Answers Quora: “Should I spend on SEO and link building to get high traffic for my site that caters to B2B?”

We get this question all the time. A lot of people understand the value of PPC when it comes to money because you can put in $10 and, if everything goes right, you can make $100 or more back. With SEO, sometimes it’s a little bit tougher to understand exactly what your money is going […]

How To Leverage Your Product Market Fit to Increase Volume [VIDEO]

Today we’re going to be talking about product market fit and how it’s an undervalued role or skill set for a search marketer. If you’re in SEO or PPC, learning how to reposition the solutions, products, or services the organization you work for or with is a vital role to how you accomplish success. Today, […]

How to Reassess Your Google Ads Budget [VIDEO]

Today, we’re going to talk about how to reassess your Google Ads There’s a lot of tools out there for AdWords budget calculators. There’s a lot of information on the internet regarding how you should determine your budget. What there isn’t a lot of information on is how to reassess your Google Ads budget. How […]

How to Create a Landing Page that Converts and Sells Your Services [VIDEO]

Today we’re going to talk about how to create a landing page that converts and sells your services. [ Pssst. Did you know our subtitles are interactive? Go ahead. Click on it… You’re able to scroll through any specific point of the video that way. Word by word. Cool, huh? Retain more by reading? We got you. […]

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